The brief was to increase sales of the young women'c clothing brand throguh Paid Social
Helped with analysing the website and check-out experience to improve the conversion from Paid Social, performed account audit, created the Paid Media startegy, consulting on the paid media and creative best practice. Helped in set-up of the account, campaigns structure, trackign and feed linking. Performed the cmapaign laucnh, ongoing campaign management and optimisations.
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The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.