agency
The brief was to increase sales of the young women'c clothing brand throguh Paid Social
Helped with analysing the website and check-out experience to improve the conversion from Paid Social, performed account audit, created the Paid Media startegy, consulting on the paid media and creative best practice. Helped in set-up of the account, campaigns structure, trackign and feed linking. Performed the cmapaign laucnh, ongoing campaign management and optimisations.
Paid Ads,Paid Ads
Style & Fashion
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In 2012 I founded the Inkkas company (www.inkkas.com) and successfully scaled the company from zero into a multi-million dollar brand and then sold the company in 2016 to celebrity investor Marcus Lemonis. The process of launching and scaling a new Ecommerce brand from scratch was riddled with many challenges along the way. Some of the major challenges included branding, go-to-market strategy, fulfillment, sourcing, web design & development, customer acquisition, paid advertising, conversion rate optimization and more. Along with my founding team, we were able to overcome every obstacle and devise a customer acquisition strategy the led to success.
