The brief was to increase sales of the young women'c clothing brand throguh Paid Social
Helped with analysing the website and check-out experience to improve the conversion from Paid Social, performed account audit, created the Paid Media startegy, consulting on the paid media and creative best practice. Helped in set-up of the account, campaigns structure, trackign and feed linking. Performed the cmapaign laucnh, ongoing campaign management and optimisations.
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Style & Fashion
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When Andrea joined ANZ's online sales team, the home loans section of the website was unengaging and decreasing SEO effectiveness, on an out-of-date content management system that was ready for decommissioning.
The business desire was to migrate the website to Adobe Experience Manager and deploy a personalization test/learn program, starting with this redesign.
The goals, therefore, were to:

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