The brief was to increase sales of the young women'c clothing brand throguh Paid Social
Helped with analysing the website and check-out experience to improve the conversion from Paid Social, performed account audit, created the Paid Media startegy, consulting on the paid media and creative best practice. Helped in set-up of the account, campaigns structure, trackign and feed linking. Performed the cmapaign laucnh, ongoing campaign management and optimisations.
Paid Ads,Paid Ads
Style & Fashion
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We worked with consumer media, specialized media, general news, business, technology, entertainment, internationals, relevant trade media, and opinion leaders to help position the company in the US Hispanic and general market.
The brand faced several tough periods during the ups and downs of the pandemic, at times also overlapping with the natural seasonality of its vertical.
They were again facing a drop in sales and ROAS and I was working on a strategy to improve their ROAS.
The sales team needed sales documentation to help the client followup and response time between different meetings. They also needed digestible content that they could use in large enterprise meetings.