Sportiqe wanted to expand from being a wholesale clothing distributor, to a well recognized B2C brand. After many months of running paid ads with little success, they partners with us to help turn their account around.

Electric Family enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.

When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.

The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.

Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

The main challenge was to overcome and take a piece from the global players who work online globally on high scales along with domestic played.