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The event has grown with large increases in advance ticket sales, the event is now attracting double the attendees than it originally was.
Bristol Volksfest were a local grass roots VW event when I first came into contact with them some years ago. They were using outdated systems to sell tickets and were not using any paid adverting to promote their events.
I reviewed the platforms they were using and made some recommendations that would update their tech stack, help with ticket sales, bring a greater level of tracking and improve cash flow.
The website was updated to Squarespace, this allowed for an easy way for them to manage their own site without the requirement and expense of a dev.
I made a recommendation to move away from the JShop they were using to sell small amounts of tickets online to a dedicated ticket platform. This allowed for a larger shift away from on the day gate sales to advanced sales.
With the above changes, this allowed for a better tracking integration.
They already had an engaged organic Facebook audience so this made for an obvious starting point with the paid ads. The initial Facebook campaign and all subsequent campaigns have been hugely successful for them. The event is now comfortably double the size in terms of attendees through gate in comparison to when we started.
The event has grown with large increases in advance ticket sales, the event is now attracting double the attendees than it originally was.
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Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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