
We have become an integral part of the technology aspect of the organization and are continuing to provide scaled value that is helping drive the company forward into a more modern and productive manner.
Iconic luxury family of furniture brands needed an integrated CRM experience for its entire sales, marketing and customer service teams across 6 total brands. Using the HubSpot platform, we were able to manage all of these moving parts to effectively scale productivity across all departments
We began with an audit, strategy and timeline. From there we onboarding the entire sales team (inside and outside reps), developed all reporting and automation, then moved onto customer service and database support for the marketing team.
We have become an integral part of the technology aspect of the organization and are continuing to provide scaled value that is helping drive the company forward into a more modern and productive manner.
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Onto is establishing a new category in the 'electric car buying' space that is 'car subscriptions'. Rather than owning a car (and all associated costs), Onto offers a monthly flexible contract where all costs are included (including your charging). The challenge is that this breaks the normal assumptions of a driver and is a new way of having a car.
Our acquisition channels and ads need to explain this complex proposition into simple and easy to understand message as well as overcome the initial 'sticker shock'. Since we're all-inclusive, the monthly price is naturally higher than what consumers normally see on leasing deals.
As Head of Growth, I'm at the forefront of driving the acquisition strategy.

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