
We have become an integral part of the technology aspect of the organization and are continuing to provide scaled value that is helping drive the company forward into a more modern and productive manner.
Iconic luxury family of furniture brands needed an integrated CRM experience for its entire sales, marketing and customer service teams across 6 total brands. Using the HubSpot platform, we were able to manage all of these moving parts to effectively scale productivity across all departments
We began with an audit, strategy and timeline. From there we onboarding the entire sales team (inside and outside reps), developed all reporting and automation, then moved onto customer service and database support for the marketing team.
We have become an integral part of the technology aspect of the organization and are continuing to provide scaled value that is helping drive the company forward into a more modern and productive manner.
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The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.
The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
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Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.