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The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
Building Blocks was an online course led by eCommerce expert Jason Wong. The challenges were two-fold. First, the course was quite niche (targeting people looking to start an eCommerce business) and expensive (over $2k for the 15 modules). The business was also brand new and I had to build the infrastructure from scratch.
For such a project, there are a number of phases. First, build the infrastructure to ensure a seamless customer experience and that there is no leakage in the buying journey. Second, it require some branding and copy/creative expertise to create the messaging, the ads, etc. Third, with limited budgets, we needed to prioritize the launch marketing, capitalizing on the fame of the course leader within the industry.
The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
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Create a social media presence and online community to build brand awareness, trust and drive online sales.
The University of Valley Forge was founded in 1939 and is part of an international network of Assemblies of God colleges and universities. A private university with undergraduate, graduate, and lifelong learning programs, our mission is to prepare individuals for a life of service and leadership in the church and in the world.
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