The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
Building Blocks was an online course led by eCommerce expert Jason Wong. The challenges were two-fold. First, the course was quite niche (targeting people looking to start an eCommerce business) and expensive (over $2k for the 15 modules). The business was also brand new and I had to build the infrastructure from scratch.
For such a project, there are a number of phases. First, build the infrastructure to ensure a seamless customer experience and that there is no leakage in the buying journey. Second, it require some branding and copy/creative expertise to create the messaging, the ads, etc. Third, with limited budgets, we needed to prioritize the launch marketing, capitalizing on the fame of the course leader within the industry.
The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
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Afimilk was about to launch a set of new apps for their automation platform, and I wrote the entire product line text by creating taglines, landing pages, PPC campaigns, website, and social media content. I worked closely with the Director of Marketing, Director of Products, and The Product Marketing Manager to develop the right tone of voice.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.