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The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
Building Blocks was an online course led by eCommerce expert Jason Wong. The challenges were two-fold. First, the course was quite niche (targeting people looking to start an eCommerce business) and expensive (over $2k for the 15 modules). The business was also brand new and I had to build the infrastructure from scratch.
For such a project, there are a number of phases. First, build the infrastructure to ensure a seamless customer experience and that there is no leakage in the buying journey. Second, it require some branding and copy/creative expertise to create the messaging, the ads, etc. Third, with limited budgets, we needed to prioritize the launch marketing, capitalizing on the fame of the course leader within the industry.
The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Web Development,Marketing Strategy,Marketing Strategy
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.
The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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