The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
expert
Building Blocks was an online course led by eCommerce expert Jason Wong. The challenges were two-fold. First, the course was quite niche (targeting people looking to start an eCommerce business) and expensive (over $2k for the 15 modules). The business was also brand new and I had to build the infrastructure from scratch.
For such a project, there are a number of phases. First, build the infrastructure to ensure a seamless customer experience and that there is no leakage in the buying journey. Second, it require some branding and copy/creative expertise to create the messaging, the ads, etc. Third, with limited budgets, we needed to prioritize the launch marketing, capitalizing on the fame of the course leader within the industry.
The launch of the business was a great success. We managed to build the marketing infrastructure as required and drive significant awareness and course registrations. We did manage to exceed the owner's targets by 100% in the first 3 months.
Paid Ads,Paid Ads,Paid Ads,Branding,CRO,Web Development,Marketing Strategy,Marketing Strategy
Education
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This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....