It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.

Leverage their NFP grant with Google to market their space for retreats, conferences, and as a wedding venue.

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters

• client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
• campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
• campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
• not leveraging retargeting enough---low hanging fruit left to rot on vine

Rank website on page 1 for regional keywords