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Campus Crest a rapidly growing public company (NYSE:CCG) that was constantly expanding in to new markets, launching new products and communicating the importance of sustainability. They were subsequently acquired.
They needed to clearly communicate their unique value proposition, grow their sales while minimizing their cost of acquisition.
See attached case study:
https://drive.google.com/file/d/0B0_zeYfaBdkISVE3VFIwTVllcHM/view?usp=sharing&resourcekey=0-IXL4QMfpn_wGNrszeRiOCg
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