We wanted to penetrate new customer segments in Israel that are not familiar with our brand
I was responsible for creating and managing the campaigns in Google Ads
Paid Ads,Branding,Web Development
Health & Wellness
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Goal: Drive as many sign-ups to the IBM cloud as possible from the “Why IBM Page”.
The main challenge was the limited target audience (by client request). - very small potential reach
At the same time, we had to crack the method by how could we give the experience online to feel like you are visiting the physical store which you must have for religious vertical!
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Digital strategy, website design and development for a Sitecore-based solution at milwaukeetool.com.
Design and develop landing pages for new product launches