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Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
expert
At Cash App, my main challenge was scaling spend by 4x over the course of the first year, while standing up new channels and improving reporting.
I was responsible for media across the full funnel, launching Cash App's first paid brand marketing campaigns across CTV, YouTube, and paid social while owning the paid acquisition budget.
Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy
Technology
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Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.
Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
