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Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
At Cash App, my main challenge was scaling spend by 4x over the course of the first year, while standing up new channels and improving reporting.
I was responsible for media across the full funnel, launching Cash App's first paid brand marketing campaigns across CTV, YouTube, and paid social while owning the paid acquisition budget.
Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy
Technology
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Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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