Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.

0.5
ROAS

The Challenge

At Cash App, my main challenge was scaling spend by 4x over the course of the first year, while standing up new channels and improving reporting.

The Process

I was responsible for media across the full funnel, launching Cash App's first paid brand marketing campaigns across CTV, YouTube, and paid social while owning the paid acquisition budget.

The Solution

Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.

Skills Used

Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Jersey Italian Gravy

Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.

Give A Home Foundation

Give a Home Foundation is a project very close to my heart. With the homelessness issue rapidly increasing in South Africa during the COVID pandemic, myself and my co-founders of the foundation wanted to make a difference. I developed a marketing strategy to help the foundation raise funds for this important cause. "Stay at home the world has been saying... but where do you go when you do not have a home."

Schlumberger

Schlumberger is the world's largest oil & gas services company. In my capacity as their first ever full-time digital marketer, I was responsible for a range of work to help the company implement best practices, including:


  • Development of an in-house manual for on-page optimization for the company's writers.
  • Conducting a range of SEO audits for the company's lines of business.
  • Creating a range of dashboards in Google Data Studio to incorporate data from Google Analytics, Google Search Console and SEMrush to show decision makers at a glance how their content was performing in organic search.
  • Management of the bulk of the company's Google and Bing paid search campaigns.

0.01

CPL

New Choice Homes

Like most industries, the building industry is VERY competitive. Builders often have very high marketing budgets and utilize this spend on SEO + ads via established agencies.


The reason why they came to us over other agencies is that we're an agency owned and run by digital marketers, not salespeople.


In a competitive market, it is very hard to find a solution that makes you stand out - we know that you don't win at marketing by following the crowd.


New Choice Homes wanted innovation and clever ideas rather than simply rolling out a standard search campaign and SEO plan.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.