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Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
At Cash App, my main challenge was scaling spend by 4x over the course of the first year, while standing up new channels and improving reporting.
I was responsible for media across the full funnel, launching Cash App's first paid brand marketing campaigns across CTV, YouTube, and paid social while owning the paid acquisition budget.
Increased ROI by over 50% over the last year by improving our measurement on iOS, allocating toward high LTV between channels, and optimizing toward efficiency within channels.
Web Development,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Apple Optimization,Paid Ads,Paid Ads,Branding,Marketing Strategy,Marketing Strategy
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The Challenge
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