In our first 60 days we added over $1 million in revenue to their bottom line.
Cheaper Than Dirt struggled with profitable acquisition under multiple fronts. Google and other ad platforms were progressively restricting weapons based brands. They also had a massive amount of SKU's that they weren't profitably optimizing.
Our team worked with our internal reps to ensure they had a site that was compliant. We also used our custom data management platform to optimize each SKU in advertising to profitability.
As the director of the paid acquisition agency at the time, we leveraged our resources at Google, our best practices with large ecommerce sites and our custom data management platform.
In our first 60 days we added over $1 million in revenue to their bottom line.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Other
Sports, Outdoors & Fitness
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I work with The del Coursy Collection for 5 wonderful years managing and implementing full-service marketing. This included social media, email marketing, content marketing, web design, media production and PR. When I started working with del Coursy they focused on their brick-and-mortar store and had zero online footprint. I built their online presence from the ground up.
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