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In our first 60 days we added over $1 million in revenue to their bottom line.
agency
Cheaper Than Dirt struggled with profitable acquisition under multiple fronts. Google and other ad platforms were progressively restricting weapons based brands. They also had a massive amount of SKU's that they weren't profitably optimizing.
Our team worked with our internal reps to ensure they had a site that was compliant. We also used our custom data management platform to optimize each SKU in advertising to profitability.
As the director of the paid acquisition agency at the time, we leveraged our resources at Google, our best practices with large ecommerce sites and our custom data management platform.
In our first 60 days we added over $1 million in revenue to their bottom line.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Other
Sports, Outdoors & Fitness
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To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
