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In our first 60 days we added over $1 million in revenue to their bottom line.
Cheaper Than Dirt struggled with profitable acquisition under multiple fronts. Google and other ad platforms were progressively restricting weapons based brands. They also had a massive amount of SKU's that they weren't profitably optimizing.
Our team worked with our internal reps to ensure they had a site that was compliant. We also used our custom data management platform to optimize each SKU in advertising to profitability.
As the director of the paid acquisition agency at the time, we leveraged our resources at Google, our best practices with large ecommerce sites and our custom data management platform.
In our first 60 days we added over $1 million in revenue to their bottom line.
Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Other
Sports, Outdoors & Fitness
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Mammoth Creameries is a low-sugar frozen custard sold online and in grocery retailers across the United States. Mammoth Creameries approached us with the goal of increasing brand awareness and becoming a recognized leader in the better-for-you ice cream market.
iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.
SunRay Travel wanted to build strong relationships with powerful email sequences but needed a helping hand from a Copywriter
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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