• Successfully hit client's cost per lead goals across regions/brands/accounts
  • Worked with client to ensure high quality of leads and optimized accordingly
  • Presented actionable insights and learnings for client to implement for future campaigns

The Challenge

The agency, Rain for Growth, reached out to me for a temporary part-time role running Facebook Ads when they needed additional support. I took over as the main point of contact for their ChenMed account.

Challenges:

  • Manage $500k+/month budget across 20 regions and 3 brands
  • Budgets further split for each region between corporate, local, and new location launches
  • Plan and execute yearly campaigns for client with limited information on past campaigns

The Process

The Solution

  • Successfully hit client's cost per lead goals across regions/brands/accounts
  • Worked with client to ensure high quality of leads and optimized accordingly
  • Presented actionable insights and learnings for client to implement for future campaigns
Skills Used

Paid Ads,Paid Ads

Industry

Health & Wellness

Results by the numbers

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