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The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.
ChowNow is an online food ordering platform that relies on monthly subscription rather than order commission percentage. They brought me in to drive identified restaurant owner leads looking to sign up for either a new website, white listed app, or online ordering set portal. We spent about $1-$1.5M per year on ads and tested into over 12 different channels between programmatic, social, search, video, and syndication.
The main channel we ran on was Facebook that drove the highest amount of volume in leads and were able to drive about 18k platform leads in the final 12 months of my management about 52% of those being qualified into MQLs and passed to sales.
I worked inside of a wider marketing team that had startegic planners, writers, creatives, and higher level managers involved in the process.
I first worked at an agency that managed the client for 2 years and then was hired on as a consultant to run media execution / strategy for the final year of the partnership.
The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.
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This Award Winning Hair Salon needed to drive more traffic and bookings to grow the business at their primary location while launching a new location in a neighboring city. The ask was to grow sales in both locations while minimizing the cnabalization of customers from their existing database.
HealthyUp's founder had spent a couple of years testing consumer response to the product she had developed for menopause relief by selling primarily on Amazon. Having gathered positive feedback from a few dozen customers, she wanted to launch her own e-commerce business but was a sole proprietor with limited direct-to-consumer experience. She called on me to help her put all the foundational elements in place to position the company for growth.
This brand was doing a lot of client acquisition through FB ads but didn’t have anything set up for the customer experience in the backend. They were leaving a lot of money on the table paying for customer acquisition but weren’t nurturing their leads and customers.
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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