The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.

0.54
CPL

The Challenge

ChowNow is an online food ordering platform that relies on monthly subscription rather than order commission percentage. They brought me in to drive identified restaurant owner leads looking to sign up for either a new website, white listed app, or online ordering set portal. We spent about $1-$1.5M per year on ads and tested into over 12 different channels between programmatic, social, search, video, and syndication.


The main channel we ran on was Facebook that drove the highest amount of volume in leads and were able to drive about 18k platform leads in the final 12 months of my management about 52% of those being qualified into MQLs and passed to sales.


I worked inside of a wider marketing team that had startegic planners, writers, creatives, and higher level managers involved in the process.

The Process

I first worked at an agency that managed the client for 2 years and then was hired on as a consultant to run media execution / strategy for the final year of the partnership.

The Solution

The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Web Development

Industry

Food & Drink

Results by the numbers

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