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The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.
ChowNow is an online food ordering platform that relies on monthly subscription rather than order commission percentage. They brought me in to drive identified restaurant owner leads looking to sign up for either a new website, white listed app, or online ordering set portal. We spent about $1-$1.5M per year on ads and tested into over 12 different channels between programmatic, social, search, video, and syndication.
The main channel we ran on was Facebook that drove the highest amount of volume in leads and were able to drive about 18k platform leads in the final 12 months of my management about 52% of those being qualified into MQLs and passed to sales.
I worked inside of a wider marketing team that had startegic planners, writers, creatives, and higher level managers involved in the process.
I first worked at an agency that managed the client for 2 years and then was hired on as a consultant to run media execution / strategy for the final year of the partnership.
The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.
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Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.
The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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