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The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.
ChowNow is an online food ordering platform that relies on monthly subscription rather than order commission percentage. They brought me in to drive identified restaurant owner leads looking to sign up for either a new website, white listed app, or online ordering set portal. We spent about $1-$1.5M per year on ads and tested into over 12 different channels between programmatic, social, search, video, and syndication.
The main channel we ran on was Facebook that drove the highest amount of volume in leads and were able to drive about 18k platform leads in the final 12 months of my management about 52% of those being qualified into MQLs and passed to sales.
I worked inside of a wider marketing team that had startegic planners, writers, creatives, and higher level managers involved in the process.
I first worked at an agency that managed the client for 2 years and then was hired on as a consultant to run media execution / strategy for the final year of the partnership.
The final year of the partnership, we start tracking success based on Cost Per MQL which we got to scale from $305 down to $139 the next February (last month of my management). This was done through some really sharp thinking in creative alterations and pivots by simplifying what we offered the audience to download and engage with.
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Mason Developments needed help launching their new development Olde Cork Farm. This property development company needed a whole, new brand image. Previously marketing highrise apartments, this new development was focused on country living and modern farm-style homes.
Instead of marketing simply the houses I created a marketing strategy to immerse their audience into the entire lifestyle. They aren't buying a house, they're buying an exclusive lifestyle for their family. Wake up in the morning with the heartwarming sounds of birds chirping, feeling the cool morning breeze. Sunrise through to sunset in the mountains. Driving through beautiful wine farms. Wild horses and parks where dogs play. Showing the essence of what it means to be so fortunate to live in Constantia. A level of luxury, splendour, and warm sophistication. Memories and nostalgia are the main themes of the story, connecting the viewers with the brand and leaving them feeling emotionally moved.
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
Goals:
● To increase phone calls and form submissions from the New Jersey/Pennsylvania areas.
● To increase the number of users searching for “kel tren” by name.
● To improve the ranking for “near me” searches such as “water softening company near me”.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
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