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Hayward is a global manufacturer and supplier of pool equipment. Their goal was to raise awareness and drive participation in their Dealer Program with pool retailers and contractors while at the same time drive consumer sales through their dealers across Canada.
It's a house hold name in a very competitive market, the client was trying to lift the perceived value of it's products in the eyes of the customers.
This client was primarily a marketplaces brand, and they couldn't profitably scale their website marketing online through paid advertising.