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Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
expert
Being a new brand, Clinisoothe wanted to grow and grow fast but they needed results to continue their reinvestment. For this, they looked to Google Ads.
There were some good brand searches on Google, however, there was competition. This was my first point of call, to own their brand space. Next, I needed to grow to new audiences, this was done through meticulous testing of new affinity and in-market audiences and investing further into successful generic groups.
Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
Paid Ads,Google Shopping
Beauty
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
The challenges with Bounkit were to bring a much more cohesive feel to their social media approach and provide content unity and consistency. Not being on location, we had to work hand in hand with the owners to ensure proper creative execution and representation of their physical location. Working with a luxury jewelry company, it was important to get traffic to their pages, and from there to their website where they could expand on their story and offering.
