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Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
Being a new brand, Clinisoothe wanted to grow and grow fast but they needed results to continue their reinvestment. For this, they looked to Google Ads.
There were some good brand searches on Google, however, there was competition. This was my first point of call, to own their brand space. Next, I needed to grow to new audiences, this was done through meticulous testing of new affinity and in-market audiences and investing further into successful generic groups.
Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
Paid Ads,Google Shopping
Beauty
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Movo Photo was using Kickstarter to launch a new product and needed to generate leads to join their email list. The challenge was being able to capture leads from Facebook at a profitable level and turn them into email subscribers so they would be able to capture momentum once the Kickstarter launched out of the gate.
Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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