Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
Being a new brand, Clinisoothe wanted to grow and grow fast but they needed results to continue their reinvestment. For this, they looked to Google Ads.
There were some good brand searches on Google, however, there was competition. This was my first point of call, to own their brand space. Next, I needed to grow to new audiences, this was done through meticulous testing of new affinity and in-market audiences and investing further into successful generic groups.
Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
Paid Ads,Google Shopping
Beauty
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Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
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