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Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
Being a new brand, Clinisoothe wanted to grow and grow fast but they needed results to continue their reinvestment. For this, they looked to Google Ads.
There were some good brand searches on Google, however, there was competition. This was my first point of call, to own their brand space. Next, I needed to grow to new audiences, this was done through meticulous testing of new affinity and in-market audiences and investing further into successful generic groups.
Over time, the generic searches began to convert, thus establishing a Google strategy that sees great ROAS and grows the brand, something usually reserved for other channels.
Paid Ads,Google Shopping
Beauty
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Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.
The wonderful folks at OnePitch wanted to harness the power of Long-Form Blog Content. They needed a punchy copywriter to help provide valuable, educational, engaging content.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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