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We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.
The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.
Coastal Carpet Care had not advertised in almost 10 years when we began working with them. For nearly a decade they relied on word of mouth as their primary acquisition channel.
But when word of mouth was no longer enough to sustain a growing business they had to begin advertising. In the past (a decade prior) they had used mailing services to reach customers in the area. But when starting again in a new time these proved utterly ineffective.
They decided digital was the best route to reach their customers.
Our challenge was to bring their web presence up to the point of being and effective lead generation tool.
By talking in depth with the owner and interviewing the sales team we were able to understand a lot about the kind of clients who were the best fit for the company.
Equipped with a thorough knowledge of who to target and what offers appealed most we were able to craft highly effective copy for the business' website and their ad campaigns on Facebook.
We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.
The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.
Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy
Home & Garden
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This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!
The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.
This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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