We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.


The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.

4.36
CPL

The Challenge

Coastal Carpet Care had not advertised in almost 10 years when we began working with them. For nearly a decade they relied on word of mouth as their primary acquisition channel.


But when word of mouth was no longer enough to sustain a growing business they had to begin advertising. In the past (a decade prior) they had used mailing services to reach customers in the area. But when starting again in a new time these proved utterly ineffective.


They decided digital was the best route to reach their customers.


Our challenge was to bring their web presence up to the point of being and effective lead generation tool.

The Process

By talking in depth with the owner and interviewing the sales team we were able to understand a lot about the kind of clients who were the best fit for the company.


Equipped with a thorough knowledge of who to target and what offers appealed most we were able to craft highly effective copy for the business' website and their ad campaigns on Facebook.

The Solution

We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.


The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.

Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.63

ROAS

Sportiqe

Sportiqe wanted to expand from being a wholesale clothing distributor, to a well recognized B2C brand. After many months of running paid ads with little success, they partners with us to help turn their account around.

Thought Cloud

Thought Cloud enlisted DIDO AGENCY to create a more consistent, frequent, and aligned communication strategy and expand their branding to their consumers’ inboxes.

M1 Concourse

0.5

CPO

Provence Beauty

Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.