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We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.
The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.
Coastal Carpet Care had not advertised in almost 10 years when we began working with them. For nearly a decade they relied on word of mouth as their primary acquisition channel.
But when word of mouth was no longer enough to sustain a growing business they had to begin advertising. In the past (a decade prior) they had used mailing services to reach customers in the area. But when starting again in a new time these proved utterly ineffective.
They decided digital was the best route to reach their customers.
Our challenge was to bring their web presence up to the point of being and effective lead generation tool.
By talking in depth with the owner and interviewing the sales team we were able to understand a lot about the kind of clients who were the best fit for the company.
Equipped with a thorough knowledge of who to target and what offers appealed most we were able to craft highly effective copy for the business' website and their ad campaigns on Facebook.
We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.
The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.
Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy
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Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
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