We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.


The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.

4.36
CPL

The Challenge

Coastal Carpet Care had not advertised in almost 10 years when we began working with them. For nearly a decade they relied on word of mouth as their primary acquisition channel.


But when word of mouth was no longer enough to sustain a growing business they had to begin advertising. In the past (a decade prior) they had used mailing services to reach customers in the area. But when starting again in a new time these proved utterly ineffective.


They decided digital was the best route to reach their customers.


Our challenge was to bring their web presence up to the point of being and effective lead generation tool.

The Process

By talking in depth with the owner and interviewing the sales team we were able to understand a lot about the kind of clients who were the best fit for the company.


Equipped with a thorough knowledge of who to target and what offers appealed most we were able to craft highly effective copy for the business' website and their ad campaigns on Facebook.

The Solution

We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.


The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.

Skills Used

Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

ROAS

Essilor-Luxottica

Building one of the largest optical ecommerce players in teh US market

2.75

CPL

Otto Living

The condo developer wanted to quickly sell a condo project in Victoria, BC. We were on the content team and the performance marketing team to increase visibility and desire in a highly competitive market.


The client had a small sales team, so we created efficient systems and utilized automation to turn the small sales staff into a sales force by leveraging their energy on ready-to-buy prospects.

ADP

  • Existing agency underperforming
  • Transition to in-house marketing team
  • High CPA and Low Conversion Rate

OMI Jewelry

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. OMI Jewelry discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.