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We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.
The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.
Coastal Carpet Care had not advertised in almost 10 years when we began working with them. For nearly a decade they relied on word of mouth as their primary acquisition channel.
But when word of mouth was no longer enough to sustain a growing business they had to begin advertising. In the past (a decade prior) they had used mailing services to reach customers in the area. But when starting again in a new time these proved utterly ineffective.
They decided digital was the best route to reach their customers.
Our challenge was to bring their web presence up to the point of being and effective lead generation tool.
By talking in depth with the owner and interviewing the sales team we were able to understand a lot about the kind of clients who were the best fit for the company.
Equipped with a thorough knowledge of who to target and what offers appealed most we were able to craft highly effective copy for the business' website and their ad campaigns on Facebook.
We were able to reduce the cost per lead from nearly $100 to just $22.96 per lead.
The lead to sales rate was higher than any previous rate and we had to turn off ads some weeks so Coastal Carpet Care could keep up with demand.
Paid Ads,Branding,Content Marketing,Copywriting,Marketing Strategy
Home & Garden
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
Social media Management
Social media Content
Keep existing customers and increase engagement.
Acquire new customers via social media posts, stories, and followings.
Target automotive enthusiasts who like similar pages.
SEO
Improve on page SEO, image Alt tags and meta tags.
Acquire backlinks and manage blog using keywords.
Remove duplicated content if there is any
Influencer reach out.
I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
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Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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