Generated over 9.3K new followers on Facebook and Instagram

Organic post engagement increased by 456% on Instagram and 165% on Facebook

Cree J.

Mayple Vetted

expert

The Challenge

The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.

The Process

I was brought on to manage the social media accounts for the organization.

The Solution

Generated over 9.3K new followers on Facebook and Instagram

Organic post engagement increased by 456% on Instagram and 165% on Facebook

Skills Used

Social Media Management,Content Marketing,Paid Ads,Paid Ads

Industry

Nonprofit & Government

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.21

CPL

Marine Vincent

They were getting leads but only from word of mouth

0.47

CPL

Daytona Homes

Daytona Homes' #1 goal was to grow its online leads. In a crowded and competitive market, they knew that digital advertising was needed in their marketing strategy and for the success of the business.


They didn't just want to work with a digital advertising agency, they wanted to work with a group of specialists to ensure the success of their campaigns.

5

ROAS

Mulepak

Brand new fanny pack brand with 0 social proof. We had to start from scratch!

0.31

CPO

TaxJar

Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.


Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.

More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.