Ghirardelli Chocolate Company wanted to generate awareness and interest in its Intense Dark chocolate products within its core local San Francisco market and nationally. The challenge was to drive consideration for its Intense Dark chocolate to increase sales.

I was brought in to advice Smarter Options on website structure and set-up all Google Ads

The owner knew his ACOS was good at 20%, but he wanted to hire an expert to see if they could grow sales while maintaining this ACOS.

Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.