
We were able to increase their ROAS from 1.5 to 3+ quite rapidly by optimizing budget and launching a lot of new tests.
They had acquisition campaigns but the ROAS wasn't satisfying
We analyzed the entire account to restructure the campaign and reorganize where budget needed to be spent.
We were able to increase their ROAS from 1.5 to 3+ quite rapidly by optimizing budget and launching a lot of new tests.
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.

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