
We were able to increase their ROAS from 1.5 to 3+ quite rapidly by optimizing budget and launching a lot of new tests.
They had acquisition campaigns but the ROAS wasn't satisfying
We analyzed the entire account to restructure the campaign and reorganize where budget needed to be spent.
We were able to increase their ROAS from 1.5 to 3+ quite rapidly by optimizing budget and launching a lot of new tests.
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UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.