Write blogs to help boost SEO results and create client portfolio pages. I was in charge of writing blogs on specific key topics to help boost results for our PPC Lead Generation Campaign.

• High competition in sports and fitness (resistance bands) in UK & USA
• Low brand awareness
• High cost per sale with very few purchases

• Industry-standard overall conversion rate of ~2%;
• Old-school product pages;
• No upsells, no bundles, no post-purchase emails.

They were looking for someone to take care of their social media and paid advertising strategy.