They were looking to improve their results on Facebook, Google ads & email marketing

This customer was running lead generation campaigns that fed the leads into their custom-built CRM, to be contacted by call centre staff. The call centre reps would then convert the leads into sales over the phone, sometimes over several calls. That data would go into the CRM also, but not connected to the original lead. Leads came in via website forms as well as phone calls, so tracking inbound phone call leads was essential as well. They had a call tracking system built by a previous agency that they needed to migrate away from.

The challenge was to be able to feed sales data back into Google Ads so that the campaigns could be optimized to the actual revenue, as opposed to just the CPL. The call tracking also needed to be migrated to another platform.

This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.

Hot shapers wanted to start selling in the US (Hispanic and not the Hispanic audience). They have a successful brand in Latam but the US was a completely unknown market for them