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The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Working with this brand was challenging at the start because his website had a ton of unnecessary code that was effecting everything on the site.
I got rid of most of the unnecessary code, and I was able to put him on a brand new theme to increase his conversion rate.
I was able to increase his conversion from a .8% to a 2.5% conversion rate which is a huge jump.
I am still working with this brand.
I took a look at all of his marketing materials, all of his website materials, and analyzed his data.
I told him that I just need to change his website and make it more user friendly and you will 100% see more conversions. That happened exactly.
When I increased the conversion rate, I first focussed on his ATC % because he did not have a lot of drop off in his cart page or checkout process. So, we needed to get more customers adding to cart.
From there I made improvement to the cart and checkout pages.
Lastly, I also made email marketing campaigns for him.
My role for him is honestly his marketing manager basically. He comes to me for everything marketing.
The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
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Client lost rankings to WebMD and other competitor pest control companies. Much of this was due to the website being slow, content which is not updated, and other issues.
Infinity Canopy offers modular, slide-on-wire canopy shades designed to be beautiful and durable while also being easy to install and easy to modify. The shade systems can be used in residential or commercial spaces, though it is a much larger investment than a backyard sail shade or pop-up canopy. Targeting and educating the right consumers when search behavior tends towards broad queries had been a challenge for the brand. Covid presented a new round of challenges when every restaurant was looking to install or update shaded, outdoor seating.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
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