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The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Working with this brand was challenging at the start because his website had a ton of unnecessary code that was effecting everything on the site.
I got rid of most of the unnecessary code, and I was able to put him on a brand new theme to increase his conversion rate.
I was able to increase his conversion from a .8% to a 2.5% conversion rate which is a huge jump.
I am still working with this brand.
I took a look at all of his marketing materials, all of his website materials, and analyzed his data.
I told him that I just need to change his website and make it more user friendly and you will 100% see more conversions. That happened exactly.
When I increased the conversion rate, I first focussed on his ATC % because he did not have a lot of drop off in his cart page or checkout process. So, we needed to get more customers adding to cart.
From there I made improvement to the cart and checkout pages.
Lastly, I also made email marketing campaigns for him.
My role for him is honestly his marketing manager basically. He comes to me for everything marketing.
The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
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