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The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Working with this brand was challenging at the start because his website had a ton of unnecessary code that was effecting everything on the site.
I got rid of most of the unnecessary code, and I was able to put him on a brand new theme to increase his conversion rate.
I was able to increase his conversion from a .8% to a 2.5% conversion rate which is a huge jump.
I am still working with this brand.
I took a look at all of his marketing materials, all of his website materials, and analyzed his data.
I told him that I just need to change his website and make it more user friendly and you will 100% see more conversions. That happened exactly.
When I increased the conversion rate, I first focussed on his ATC % because he did not have a lot of drop off in his cart page or checkout process. So, we needed to get more customers adding to cart.
From there I made improvement to the cart and checkout pages.
Lastly, I also made email marketing campaigns for him.
My role for him is honestly his marketing manager basically. He comes to me for everything marketing.
The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Paid Ads,CRO,Web Development,Marketing Strategy,Email Marketing
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During our initial analysis of the company we identified the following challenges:
Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
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