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The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Working with this brand was challenging at the start because his website had a ton of unnecessary code that was effecting everything on the site.
I got rid of most of the unnecessary code, and I was able to put him on a brand new theme to increase his conversion rate.
I was able to increase his conversion from a .8% to a 2.5% conversion rate which is a huge jump.
I am still working with this brand.
I took a look at all of his marketing materials, all of his website materials, and analyzed his data.
I told him that I just need to change his website and make it more user friendly and you will 100% see more conversions. That happened exactly.
When I increased the conversion rate, I first focussed on his ATC % because he did not have a lot of drop off in his cart page or checkout process. So, we needed to get more customers adding to cart.
From there I made improvement to the cart and checkout pages.
Lastly, I also made email marketing campaigns for him.
My role for him is honestly his marketing manager basically. He comes to me for everything marketing.
The month of April he had a 1.5% Conversion rate which a 4.3% ATC %
In the month on May we helped him increase that to 2.6% Conversion Rate with a 5.7% ATC %
Not to Mention in April he was experiencing a 3% (4% ATC - 1% Checkout) drop off in the cart page and that got reduced to 2%(5% ATC - 3% Checkout) in May.
Paid Ads,CRO,Web Development,Marketing Strategy,Email Marketing
Health & Wellness
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The first product we decided to focus on was Capabunga. Capabunga is a wine stopper invented by two veterans of the wine industry. The challenge was a low product price point, so we decided to do a bundle set to raise the AOV and create a separate landing page. Before iOS changes, we were able to hit our goal of a 2.2 ROAS on our Facebook campaigns. We've since decided to focus on another product they're getting ready for launch called the Market Tote.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
Website Design and Development Services.
Build a website that looks pretty, modern and profesional.
Made for performance, SEO, visibility, and made to grow businesses and their presences.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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