• A 370% increase in organic revenue
  • Page 1 ranking for keyword ‘Prada’ with over 200,000 monthly searches
  • Page 1 rankings for 2,161 keywords with high purchase intent
  • Page 1 rankings for high-volume, luxury brand keywords: YSL (#4), Burberry (#5), Prada Bag (#2), Prada (#4), Gucci (#7)
  • 500% Increase in Estimated Traffic from Month 1 to Month 20
  • 950% Increase in Website Visibility through Search Engines
  • A steady MoM increase in organic traffic over 18 months


The Challenge

Cosette is an Australian luxury retailer that brings the world’s most loved designer brands directly to fashion lovers across Australia.

Stocking high-end labels such as Chanel, Dior, and Hermes, Cosette is the

go-to destination for certified designer fashion.


Despite having a strong offline customer base and 2 stores in Sydney, the luxury fashion retailer found it hard to establish a strong organic digital presence across Australia. In order to compete with larger, more well-established luxury fashion houses, Cosette needed to increase their online visibility and traffic in order to boost sales and revenue.


The online luxury fashion market is a highly competitive one, with well-established brands such as Net-a-Porter, Matches Fashion, and MyTheresa dominating the space. In order to compete with these giants, Cosette needed to find a way to increase their online visibility and traffic, in order to boost sales and revenue.

The Process

Just as we started SEO for Cosette, the pandemic brought with it unprecedented challenges, meaning instore sales went to zero, fast. It was a pivotal time for businesses to make the shift online, it also presented unique challenges.


With most other luxury fashion brands responding slowly to changes in online consumer behaviour, with our support, Cosette was positioned to seize the moment.


In order to increase Cosette’s organic reach, we implemented a targeted SEO strategy that would help the luxury retailer to rank for high-value market segment keywords and branded keywords and to improve their organic visibility


Our key activities:

  • Implement an entirely fresh keyword strategy
  • Redo On-Page SEO from the ground up
  • Generate quality backlinks from high authority websites
  • Improve website speed & performance


The Solution

  • A 370% increase in organic revenue
  • Page 1 ranking for keyword ‘Prada’ with over 200,000 monthly searches
  • Page 1 rankings for 2,161 keywords with high purchase intent
  • Page 1 rankings for high-volume, luxury brand keywords: YSL (#4), Burberry (#5), Prada Bag (#2), Prada (#4), Gucci (#7)
  • 500% Increase in Estimated Traffic from Month 1 to Month 20
  • 950% Increase in Website Visibility through Search Engines
  • A steady MoM increase in organic traffic over 18 months


Skills Used

SEO

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Atlassian

Atlassian, a B2B workplace collaboration software company, was heading towards a cloud-first future where it needed to move its marketing processes from being focused on high-touch single product journeys to now self-serve (user onboards on their own), low-touch (light chat support based on bronze/silver status) and high-touch (gold status, enterprise customers) across many products and apps.


The technology, marketing and sales teams were misaligned, and looked for a partner who could speak marketing + sales + technology, which was the role I played. My responsibility was in leading product managers and program managers to enable strategies in lifecycle marketing (prospects growth, lead acquisition, nurture programming, conversion and retention) and move freemium users through the upgrade path, with the goal of activating low-CAC flywheel marketing.

BotCake

BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.

0.25

ROAS

dear cleo

Start-up bridal industry trying to break-into a stuffy, non-dynamic industry owned by a couple of heavy hitters


  • client was a small fish in a big pond not getting attention or focus from their agency, but paying the premium to hire them
  • campaigns were not being executed properly, and not a lot of optimization was happening on a weekly basis
  • campaigns were structed in ways that kept creative and campaigns in learning phase for too long, which didn't help performance
  • not leveraging retargeting enough---low hanging fruit left to rot on vine

0.2

CPL

LiveU

Small market share.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.