• A 370% increase in organic revenue
  • Page 1 ranking for keyword ‘Prada’ with over 200,000 monthly searches
  • Page 1 rankings for 2,161 keywords with high purchase intent
  • Page 1 rankings for high-volume, luxury brand keywords: YSL (#4), Burberry (#5), Prada Bag (#2), Prada (#4), Gucci (#7)
  • 500% Increase in Estimated Traffic from Month 1 to Month 20
  • 950% Increase in Website Visibility through Search Engines
  • A steady MoM increase in organic traffic over 18 months


Evolving Digital

Mayple Vetted

agency

The Challenge

Cosette is an Australian luxury retailer that brings the world’s most loved designer brands directly to fashion lovers across Australia.

Stocking high-end labels such as Chanel, Dior, and Hermes, Cosette is the

go-to destination for certified designer fashion.


Despite having a strong offline customer base and 2 stores in Sydney, the luxury fashion retailer found it hard to establish a strong organic digital presence across Australia. In order to compete with larger, more well-established luxury fashion houses, Cosette needed to increase their online visibility and traffic in order to boost sales and revenue.


The online luxury fashion market is a highly competitive one, with well-established brands such as Net-a-Porter, Matches Fashion, and MyTheresa dominating the space. In order to compete with these giants, Cosette needed to find a way to increase their online visibility and traffic, in order to boost sales and revenue.

The Process

Just as we started SEO for Cosette, the pandemic brought with it unprecedented challenges, meaning instore sales went to zero, fast. It was a pivotal time for businesses to make the shift online, it also presented unique challenges.


With most other luxury fashion brands responding slowly to changes in online consumer behaviour, with our support, Cosette was positioned to seize the moment.


In order to increase Cosette’s organic reach, we implemented a targeted SEO strategy that would help the luxury retailer to rank for high-value market segment keywords and branded keywords and to improve their organic visibility


Our key activities:

  • Implement an entirely fresh keyword strategy
  • Redo On-Page SEO from the ground up
  • Generate quality backlinks from high authority websites
  • Improve website speed & performance


The Solution

  • A 370% increase in organic revenue
  • Page 1 ranking for keyword ‘Prada’ with over 200,000 monthly searches
  • Page 1 rankings for 2,161 keywords with high purchase intent
  • Page 1 rankings for high-volume, luxury brand keywords: YSL (#4), Burberry (#5), Prada Bag (#2), Prada (#4), Gucci (#7)
  • 500% Increase in Estimated Traffic from Month 1 to Month 20
  • 950% Increase in Website Visibility through Search Engines
  • A steady MoM increase in organic traffic over 18 months


Skills Used

SEO

Industry

Style & Fashion

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.37

CPL

Green Remodeling Solutions

This company was looking to expand their sales as they felt stagnant. They wanted to go into the facebook ad space. They have never done ads before though and were not sure how to start, what good strategies would be, and how to integrate any techstack.

0.6

CPL

Aspen Bite

Build a Digital Strategy.

Social Media Management

  1. Improve the storytelling.
  2. Ultimately, increasing sales.
  3. Create Content


Eva Metal Art

Small list, no email marketing at all

Selini New York

Prior to working with DIDO AGENCY, their profit margins were typically strong, but they weren't fully utilizing their network of previous buyers. Selini New York discovered that in order to stay in touch with customers between transactions, it needed to improve its marketing efforts.