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Cosette is an Australian luxury retailer that brings the world’s most loved designer brands directly to fashion lovers across Australia.
Stocking high-end labels such as Chanel, Dior, and Hermes, Cosette is the
go-to destination for certified designer fashion.
Despite having a strong offline customer base and 2 stores in Sydney, the luxury fashion retailer found it hard to establish a strong organic digital presence across Australia. In order to compete with larger, more well-established luxury fashion houses, Cosette needed to increase their online visibility and traffic in order to boost sales and revenue.
The online luxury fashion market is a highly competitive one, with well-established brands such as Net-a-Porter, Matches Fashion, and MyTheresa dominating the space. In order to compete with these giants, Cosette needed to find a way to increase their online visibility and traffic, in order to boost sales and revenue.
Just as we started SEO for Cosette, the pandemic brought with it unprecedented challenges, meaning instore sales went to zero, fast. It was a pivotal time for businesses to make the shift online, it also presented unique challenges.
With most other luxury fashion brands responding slowly to changes in online consumer behaviour, with our support, Cosette was positioned to seize the moment.
In order to increase Cosette’s organic reach, we implemented a targeted SEO strategy that would help the luxury retailer to rank for high-value market segment keywords and branded keywords and to improve their organic visibility
Our key activities:
SEO
Style & Fashion
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
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