We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.

0.6
ROAS

The Challenge

Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.


Monthly Budget: $50,000

The Process

For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.


I advertising specific products, focused on what attributes and sales angles for each product converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest Cost per purchase and highest ROAS.


The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.

The Solution

We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

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PaireLA

The brand is a startup launching everyday comfortable work clothing for females right in the midst of the pandemic.


We take the time to build up traction through PR/Facebook/Google at low spend keeping ROAS at cash flow positive. Working closely with the founder to build amazing creative content to push as content is king.


As thing progressed we scale from $0 revenue to $100k/month today just on DTC alone (excluding retailer). Marketing spend went from $25/day to $500/day.


While in July 2021-now most brand who ran on FB/IG has issue with iOS 14.5 - we are scaling and growing due to our preparedness with the right content and marketing strategy in place to make it works.

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This is a fairly young business that the client started in this spring, so reaching a proper sales volume was part of the strategy as well.

The Penny Hoarder

Revamping their entire online brand identity and reaching an entirely new audience on social media.

0

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