customlinensdirect.com Case Study

The Challenge

I was hired as the "marketing guy" for a friend's new business.

Unique selling proposition:

Custom linens manufactured in USA
Quick turn around time

Goals:

Relaunch D2C and B2B custom linens brand.
Make sales and turn the company cash positive

Challenges:

Low brand recognition
Lots of startup competitors and entrenched existing brands
Low marketing budget and sophistication to get things done
The website was not well designed, SEO was neglected, and Google Ads was poorly setup.

The Process

My process was plain and simple:

Interviewed the CEO. Understood more about the business and how things work.
Audited the website and Google Ads account and came up with an action plan.
Presented the action plan and started to implement it.
Worked with their developer to implement the changes. Regular check ins with the CEO for progress.
Updated Google Ads with new KW, started to launch a new ads structure, and optimize the existing setup.

The Solution

The results were impressive for the minimal budget and skeleton team:

SEO:

Technical SEO items were fixed (broken links, sitemap.xml issues, images and code optimized to make the site faster).
Website was reorganized and cleaned up for users and search engines. We built a skeleton setup so that the site could start to rank for terms which it

Google Ads:

Reduced the CPL, but due to website flow issues, we could not reduce it to profitable levels
Increased the quality of the connection of the SERPS to the ads by deploying an ultra specific campaign setup.

Website

https://www.customlinensdirect.com

Skills Used

SEO,Paid Ads

Industry

Home & Garden

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

MSOE

Digital strategy to recruit students in changing communications landscape resulting in community website recommendation, social media strategy, reimagined recruiting process
Design and develop online community website to enable students and parents to complete the application process online, with secure communications channels and public message boards to support potential students through the entire journey from high school to college.

Read Case Study

PTAC4Less

The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.

Read Case Study

0.5 CPL

Ellixxis Cosmeceuticals

A great product entering a competitive market. Our unique challenge was being able to show that the product was effective without having a physical demonstration.

Read Case Study

0.76 CPM

Vios Concept

Vios Concept are a hugely successful concept store (online and bricks & mortar) and café in Brighton, UK. They had built up a loyal social media following and now wanted to bring in expert help to manage and grow their organic social media presence and deliver tangible results from social media advertising.

Read Case Study

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Read Case Study

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Read Case Study

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Read Case Study

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

Read Case Study