The results were impressive for the minimal budget and skeleton team:


SEO:


  1. Technical SEO items were fixed (broken links, sitemap.xml issues, images and code optimized to make the site faster).
  2. Website was reorganized and cleaned up for users and search engines. We built a skeleton setup so that the site could start to rank for terms which it


Google Ads:

  1. Reduced the CPL, but due to website flow issues, we could not reduce it to profitable levels
  2. Increased the quality of the connection of the SERPS to the ads by deploying an ultra specific campaign setup.


The Challenge

I was hired as the "marketing guy" for a friend's new business.


Unique selling proposition:

  1. Custom linens manufactured in USA
  2. Quick turn around time


Goals:

  1. Relaunch D2C and B2B custom linens brand.
  2. Make sales and turn the company cash positive


Challenges:

  1. Low brand recognition
  2. Lots of startup competitors and entrenched existing brands
  3. Low marketing budget and sophistication to get things done
  4. The website was not well designed, SEO was neglected, and Google Ads was poorly setup.

The Process

My process was plain and simple:

  1. Interviewed the CEO. Understood more about the business and how things work.
  2. Audited the website and Google Ads account and came up with an action plan.
  3. Presented the action plan and started to implement it.
  4. Worked with their developer to implement the changes. Regular check ins with the CEO for progress.
  5. Updated Google Ads with new KW, started to launch a new ads structure, and optimize the existing setup.

The Solution

The results were impressive for the minimal budget and skeleton team:


SEO:


  1. Technical SEO items were fixed (broken links, sitemap.xml issues, images and code optimized to make the site faster).
  2. Website was reorganized and cleaned up for users and search engines. We built a skeleton setup so that the site could start to rank for terms which it


Google Ads:

  1. Reduced the CPL, but due to website flow issues, we could not reduce it to profitable levels
  2. Increased the quality of the connection of the SERPS to the ads by deploying an ultra specific campaign setup.


Skills Used

SEO,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.7

CPL

PL Consulting

Client wanted to generate new leads in preparation for end of tax season

0.25

ROAS

Posada Natura

Leverage their NFP grant with Google to market their space for retreats, conferences, and as a wedding venue.

Thinkific

  • Increase conversions from free users to paid users

The Redux Group

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.