The results were impressive for the minimal budget and skeleton team:


SEO:


  1. Technical SEO items were fixed (broken links, sitemap.xml issues, images and code optimized to make the site faster).
  2. Website was reorganized and cleaned up for users and search engines. We built a skeleton setup so that the site could start to rank for terms which it


Google Ads:

  1. Reduced the CPL, but due to website flow issues, we could not reduce it to profitable levels
  2. Increased the quality of the connection of the SERPS to the ads by deploying an ultra specific campaign setup.


The Challenge

I was hired as the "marketing guy" for a friend's new business.


Unique selling proposition:

  1. Custom linens manufactured in USA
  2. Quick turn around time


Goals:

  1. Relaunch D2C and B2B custom linens brand.
  2. Make sales and turn the company cash positive


Challenges:

  1. Low brand recognition
  2. Lots of startup competitors and entrenched existing brands
  3. Low marketing budget and sophistication to get things done
  4. The website was not well designed, SEO was neglected, and Google Ads was poorly setup.

The Process

My process was plain and simple:

  1. Interviewed the CEO. Understood more about the business and how things work.
  2. Audited the website and Google Ads account and came up with an action plan.
  3. Presented the action plan and started to implement it.
  4. Worked with their developer to implement the changes. Regular check ins with the CEO for progress.
  5. Updated Google Ads with new KW, started to launch a new ads structure, and optimize the existing setup.

The Solution

The results were impressive for the minimal budget and skeleton team:


SEO:


  1. Technical SEO items were fixed (broken links, sitemap.xml issues, images and code optimized to make the site faster).
  2. Website was reorganized and cleaned up for users and search engines. We built a skeleton setup so that the site could start to rank for terms which it


Google Ads:

  1. Reduced the CPL, but due to website flow issues, we could not reduce it to profitable levels
  2. Increased the quality of the connection of the SERPS to the ads by deploying an ultra specific campaign setup.


Skills Used

SEO,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.5

CPL

Tailor Brands

I was the head of marketing for Tailor Brands, and I joined the startup day 0. Tailor is an automated logo design tool - you come to Tailor, enter some information about your brand, and we would design a logo instantly. The market didn't exist, so I had to carve out our niche.

Rapnet

RapNet is an online platform for diamond dealers and jewelers to trade with each other around the world. The biggest challenge we faced was not getting people signed up was getting people to use the platform to the fullest capabilities.

2.13

CPL

Black Limo MTL

They were working with another agency for Google ads but the results were bad

1

ROAS

Hobby One

Helping them to increase ROI from paid advertising.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.