The results were impressive for the minimal budget and skeleton team:


SEO:


  1. Technical SEO items were fixed (broken links, sitemap.xml issues, images and code optimized to make the site faster).
  2. Website was reorganized and cleaned up for users and search engines. We built a skeleton setup so that the site could start to rank for terms which it


Google Ads:

  1. Reduced the CPL, but due to website flow issues, we could not reduce it to profitable levels
  2. Increased the quality of the connection of the SERPS to the ads by deploying an ultra specific campaign setup.


The Challenge

I was hired as the "marketing guy" for a friend's new business.


Unique selling proposition:

  1. Custom linens manufactured in USA
  2. Quick turn around time


Goals:

  1. Relaunch D2C and B2B custom linens brand.
  2. Make sales and turn the company cash positive


Challenges:

  1. Low brand recognition
  2. Lots of startup competitors and entrenched existing brands
  3. Low marketing budget and sophistication to get things done
  4. The website was not well designed, SEO was neglected, and Google Ads was poorly setup.

The Process

My process was plain and simple:

  1. Interviewed the CEO. Understood more about the business and how things work.
  2. Audited the website and Google Ads account and came up with an action plan.
  3. Presented the action plan and started to implement it.
  4. Worked with their developer to implement the changes. Regular check ins with the CEO for progress.
  5. Updated Google Ads with new KW, started to launch a new ads structure, and optimize the existing setup.

The Solution

The results were impressive for the minimal budget and skeleton team:


SEO:


  1. Technical SEO items were fixed (broken links, sitemap.xml issues, images and code optimized to make the site faster).
  2. Website was reorganized and cleaned up for users and search engines. We built a skeleton setup so that the site could start to rank for terms which it


Google Ads:

  1. Reduced the CPL, but due to website flow issues, we could not reduce it to profitable levels
  2. Increased the quality of the connection of the SERPS to the ads by deploying an ultra specific campaign setup.


Skills Used

SEO,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

ROAS

Wyld Gear

Wyld Gear needed help getting more exposure to their innovative coolers.

0.43

CPL

Physio Extra

They were looking for someone to take care of their social media and paid advertising strategy.

Road2

We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.

1.22

ROAS

Peek Kids

Launch a new Peek Kids, ecommerce web sites. Find and grow customers

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.