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Dalwhinnie Farms reached the top 3 in terms sales of bulk cannabis in Colorado during the summer of '20 with the Aspen dispensary opening on Labor Day and now thriving.
Dalwhinnie Farms ownership had committed to opening and launching a luxury cannabis dispensary in Aspen, Colorado. Poor decisions by the prior management team along with pandemic related delays had created urgency to launch the brand by opening the dispensary.
While branding was in place, work was needed to create the website, social media channels, local SEO presence, and to brand awareness locally and in select Aspen feeder markets. I created the marketing budgets and deployed resources across channels and let all public relations efforts.
Dalwhinnie Farms reached the top 3 in terms sales of bulk cannabis in Colorado during the summer of '20 with the Aspen dispensary opening on Labor Day and now thriving.
Marketing Strategy,Marketing Strategy,Social Media Management,Web Development,Web Development,Branding,SMS Marketing,Web Development,Email Marketing,Public Relations
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The client had paused emails for several months as they were having issues migrating to a new platform.
Helped this brand migrate from Bronto to Salesforce Marketing Cloud.
I setup new Customer Journeys, developed a content strategy and calendar and started managing ongoing campaigns.
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