5x ROI on Facebook and Google Ads

brought store from 4to 5 figures in monthly revenue

brought Instagram engagement rate from 1.5% to 4.7%

Sandra Stepan - Founder, Snap Advantage

Mayple Vetted

agency

The Challenge

Challenge: 1. low return on ad spend (Facebook & Instagram)

2 . No social media presence

The Process

Our digital marketing team improved online conversion from 1x (store was in loss) to 3x within 3 months. To further grow, we helped the client diversify their traffic sources by adding email marketing, social media, Pinterest and online managzines. That resulted in a 5x conversion rate.


More specifically our projects included:


Social media

  • created social media content designed to attract new customers; our team delivered everything from conceptualizing and researching, to designing and coordinating customer-generated content
  • created a community of several thousand engaged followers, out of which many turned into email subscribers and paying customers
  • monitored analytics and made data driven decisions to continuously optimize our campaigns: paid and organic, hashtags, social media keywords, social proof and more
  • engaged with followers and community overall
  • reached out to potential influencers and coordinated events and content sharing
  • coordinated online contests


Pinterest


  • created unique Pinterest strategies to aid in diversifying website traffic, resulting in 50k+ impressions monthly
  • created and delivered 2-3 unique pins daily that were used in brand awareness and website traffic efforts
  • created a community of engaged Pinners


Paid media


  • day-to-day management of paid social advertising campaigns across Facebook, Instagram, and Google
  • spearheaded strategy and campaign initiatives
  • tracked and reported on campaign results, data analysis
  • recommended new strategies based on data and testing
  • -launched and monitored Facebook and Google tests


The Solution

5x ROI on Facebook and Google Ads

brought store from 4to 5 figures in monthly revenue

brought Instagram engagement rate from 1.5% to 4.7%

Skills Used

Paid Ads,Paid Ads,Paid Ads,Social Media Management,Email Marketing,Marketing Strategy,Content Marketing,Other

Industry

Home & Garden

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