Challenge: 1. low return on ad spend (Facebook & Instagram)

2 . No social media presence

Our digital marketing team improved online conversion from 1x (store was in loss) to 3x within 3 months. To further grow, we helped the client diversify their traffic sources by adding email marketing, social media, Pinterest and online managzines. That resulted in a 5x conversion rate.

More specifically our projects included:

Social media

• created social media content designed to attract new customers; our team delivered everything from conceptualizing and researching, to designing and coordinating customer-generated content
• created a community of several thousand engaged followers, out of which many turned into email subscribers and paying customers
• monitored analytics and made data driven decisions to continuously optimize our campaigns: paid and organic, hashtags, social media keywords, social proof and more
• engaged with followers and community overall
• reached out to potential influencers and coordinated events and content sharing
• coordinated online contests

Pinterest

• created unique Pinterest strategies to aid in diversifying website traffic, resulting in 50k+ impressions monthly
• created and delivered 2-3 unique pins daily that were used in brand awareness and website traffic efforts
• created a community of engaged Pinners

Paid media

• day-to-day management of paid social advertising campaigns across Facebook, Instagram, and Google
• spearheaded strategy and campaign initiatives
• tracked and reported on campaign results, data analysis
• recommended new strategies based on data and testing
• -launched and monitored Facebook and Google tests