Decor Redefined - Home Furniture & Accessories Online Store Case Study

The Challenge

Challenge: 1. low return on ad spend (Facebook & Instagram)

2 . No social media presence

The Process

Our digital marketing team improved online conversion from 1x (store was in loss) to 3x within 3 months. To further grow, we helped the client diversify their traffic sources by adding email marketing, social media, Pinterest and online managzines. That resulted in a 5x conversion rate.

More specifically our projects included:

Social media

created social media content designed to attract new customers; our team delivered everything from conceptualizing and researching, to designing and coordinating customer-generated content
created a community of several thousand engaged followers, out of which many turned into email subscribers and paying customers
monitored analytics and made data driven decisions to continuously optimize our campaigns: paid and organic, hashtags, social media keywords, social proof and more
engaged with followers and community overall
reached out to potential influencers and coordinated events and content sharing
coordinated online contests

created unique Pinterest strategies to aid in diversifying website traffic, resulting in 50k+ impressions monthly
created and delivered 2-3 unique pins daily that were used in brand awareness and website traffic efforts
created a community of engaged Pinners

Paid media

day-to-day management of paid social advertising campaigns across Facebook, Instagram, and Google
spearheaded strategy and campaign initiatives
tracked and reported on campaign results, data analysis
recommended new strategies based on data and testing
-launched and monitored Facebook and Google tests

The Solution

5x ROI on Facebook and Google Ads

brought store from 4to 5 figures in monthly revenue

brought Instagram engagement rate from 1.5% to 4.7%

Website

https://decorredefined.com

Skills Used

Paid Ads,Paid Ads,Paid Ads,Social Media Management,Email Marketing,Marketing Strategy,Content Marketing,Other

Industry

Home & Garden

Results by the numbers

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