My quarterly KPI's in this role were;

  • # Acquisition
  • % Retention
  • Total customer campaign delivered

Every quarter I managed to get between 80%-90% of my bonus.

Caroline Van T H.

Mayple Vetted


The Challenge

Deliveroo is a, in the UK established, food delivery service launched in the Netherlands in 2015. I started at Deliveroo a few months (3-4) after they went live with their website. I was a big part of the launch and roll out of the online and offline marketing strategy for 12 cities throughout the Netherlands. I've strategized, set up and managed all of their owned channels including social media, website and blog, email and sms, influencers, PR and worked closely with the UK on branding to make sure our tone and look&feel was consistent. The biggest but also to most existing challenge was that every single thing had to be designed from scratch and that you had to be very resilient as competition was around the corner.

The Process

I've completed two roles at Deliveroo.

As a Content Manager I was responsible for:

- Content strategy & channel set up: Set up and execution of digital marketing channels (social media, email, SMS, blog) and content delivery.

- Branding: Establish and roll out brand identity and tone of voice for Deliveroo Netherlands.

- Marketing campaigns: Conceptualize and deliver activations, campaigns and (restaurant) partnerships for brand awareness, activation, retention and community growth.

- Content calendars: Create, manage and execute content calendars, social channels and budgets to ensure the right communication goes to the right target audience in each city.

- Managing: freelance photographers, copywriters, interns and working with external brand and PR agencies.

- Measure & report: Weekly reporting social results and KPI's to Management Team.

As a Development & Retention manager I created, rolled out and managed certain successful online campaigns for the activation and retention of customers. In this role I was mainly responsible for:

- Retention: Delivery of email and SMS strategy, production, planning, execution, A/B testings and define target audiences.

- Campaigns & Content: Deliver content/concepts and developing engaging retention campaigns for existing customers via digital channels (stamp card, online social media games, advents calendar etc).

- Measure & report: Analyses of customer lifetime value, cohorts, repeat rates and conversion. Weekly reporting results and KPI's to Management Team.

The Solution

My quarterly KPI's in this role were;

  • # Acquisition
  • % Retention
  • Total customer campaign delivered

Every quarter I managed to get between 80%-90% of my bonus.

Skills Used

Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,Social Media Management,SMS Marketing,Web Development,Paid Ads


Food & Drink

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study



Onest Health

Increase Shopify store revenue for a fitness supplement brand.




The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...

In fact, this is a very typical situation.

The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.

For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.

In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.




They had decent results with Facebook ads but wanted an agency to bring better copywriting, ads management & creative ideas (motion, video & image)

Lovelace Designs

Working with a brand new email list and starting all email sequences and follow ups from scratch.