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My quarterly KPI's in this role were;
Every quarter I managed to get between 80%-90% of my bonus.
Deliveroo is a, in the UK established, food delivery service launched in the Netherlands in 2015. I started at Deliveroo a few months (3-4) after they went live with their website. I was a big part of the launch and roll out of the online and offline marketing strategy for 12 cities throughout the Netherlands. I've strategized, set up and managed all of their owned channels including social media, website and blog, email and sms, influencers, PR and worked closely with the UK on branding to make sure our tone and look&feel was consistent. The biggest but also to most existing challenge was that every single thing had to be designed from scratch and that you had to be very resilient as competition was around the corner.
I've completed two roles at Deliveroo.
As a Content Manager I was responsible for:
- Content strategy & channel set up: Set up and execution of digital marketing channels (social media, email, SMS, blog) and content delivery.
- Branding: Establish and roll out brand identity and tone of voice for Deliveroo Netherlands.
- Marketing campaigns: Conceptualize and deliver activations, campaigns and (restaurant) partnerships for brand awareness, activation, retention and community growth.
- Content calendars: Create, manage and execute content calendars, social channels and budgets to ensure the right communication goes to the right target audience in each city.
- Managing: freelance photographers, copywriters, interns and working with external brand and PR agencies.
- Measure & report: Weekly reporting social results and KPI's to Management Team.
As a Development & Retention manager I created, rolled out and managed certain successful online campaigns for the activation and retention of customers. In this role I was mainly responsible for:
- Retention: Delivery of email and SMS strategy, production, planning, execution, A/B testings and define target audiences.
- Campaigns & Content: Deliver content/concepts and developing engaging retention campaigns for existing customers via digital channels (stamp card, online social media games, advents calendar etc).
- Measure & report: Analyses of customer lifetime value, cohorts, repeat rates and conversion. Weekly reporting results and KPI's to Management Team.
My quarterly KPI's in this role were;
Every quarter I managed to get between 80%-90% of my bonus.
Branding,Content Marketing,Copywriting,Web Development,Email Marketing,Marketing Strategy,Social Media Management,SMS Marketing,Web Development,Paid Ads
Food & Drink
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Build NU Projects' social media identity. We were tasked to strategize, engage, and create content for NU Projects to increase NU Project's awareness on instagram and digital channels.
HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
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