Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
The challenge with the brand of Design Studio Manager by Constellation Software was to position the product in a way that allowed a stagnant industry to buy into a new concept around interior home design. The construction/ homebuilding industry operates with methodologies that are hard to change. Design Studio Manager is a software that allows residential home building companies to sell more interior customization to new homes before they are built. The product not only improves sales for the company, but the software also integrates into construction plans which also reflect in accounting tracked spend, to allow the interior upgrades to be built in for the homebuyer by the homeownership date. But how is it possible to influence conservative companies like homebuilders to buy into a new concept and new technology that means a major process shift?
The appropriate process here was to conceive an account-based marketing strategy that was persona specific for sales leaders within homebuilding organizations. This campaign strategy would influence, raise awareness, and push information requests to view and try the product. The process followed these steps.
The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
Paid Ads,Email Marketing,Marketing Strategy
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
