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The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
The challenge with the brand of Design Studio Manager by Constellation Software was to position the product in a way that allowed a stagnant industry to buy into a new concept around interior home design. The construction/ homebuilding industry operates with methodologies that are hard to change. Design Studio Manager is a software that allows residential home building companies to sell more interior customization to new homes before they are built. The product not only improves sales for the company, but the software also integrates into construction plans which also reflect in accounting tracked spend, to allow the interior upgrades to be built in for the homebuyer by the homeownership date. But how is it possible to influence conservative companies like homebuilders to buy into a new concept and new technology that means a major process shift?
The appropriate process here was to conceive an account-based marketing strategy that was persona specific for sales leaders within homebuilding organizations. This campaign strategy would influence, raise awareness, and push information requests to view and try the product. The process followed these steps.
The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
Paid Ads,Email Marketing,Marketing Strategy
Home & Garden
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Company: produces and sells parts for recreational boats like switches and breaker, as well as custom panels.
Challenge: their acquired a 40k email subscriber list that was not monetized to its fullest
Results: 15-20% increase in revenue month on month as a result of our team's email marketing efforts
This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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