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The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
The challenge with the brand of Design Studio Manager by Constellation Software was to position the product in a way that allowed a stagnant industry to buy into a new concept around interior home design. The construction/ homebuilding industry operates with methodologies that are hard to change. Design Studio Manager is a software that allows residential home building companies to sell more interior customization to new homes before they are built. The product not only improves sales for the company, but the software also integrates into construction plans which also reflect in accounting tracked spend, to allow the interior upgrades to be built in for the homebuyer by the homeownership date. But how is it possible to influence conservative companies like homebuilders to buy into a new concept and new technology that means a major process shift?
The appropriate process here was to conceive an account-based marketing strategy that was persona specific for sales leaders within homebuilding organizations. This campaign strategy would influence, raise awareness, and push information requests to view and try the product. The process followed these steps.
The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
Paid Ads,Email Marketing,Marketing Strategy
Home & Garden
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Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.
Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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