Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
The challenge with the brand of Design Studio Manager by Constellation Software was to position the product in a way that allowed a stagnant industry to buy into a new concept around interior home design. The construction/ homebuilding industry operates with methodologies that are hard to change. Design Studio Manager is a software that allows residential home building companies to sell more interior customization to new homes before they are built. The product not only improves sales for the company, but the software also integrates into construction plans which also reflect in accounting tracked spend, to allow the interior upgrades to be built in for the homebuyer by the homeownership date. But how is it possible to influence conservative companies like homebuilders to buy into a new concept and new technology that means a major process shift?
The appropriate process here was to conceive an account-based marketing strategy that was persona specific for sales leaders within homebuilding organizations. This campaign strategy would influence, raise awareness, and push information requests to view and try the product. The process followed these steps.
The results were that out of 85 of the top 200 home building companies across North America that were customers of constellation software, 5 accounts had open opportunities directly with sales leaders from these customer accounts. Although this product us-sell had licensing fees that were much more affordable than some of the other software offerings that the company offered, the campaign generated 2 dollars USD for each dollar spent in this campaign. The ROAS spend was around 100%
Paid Ads,Email Marketing,Marketing Strategy
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
I had a wonderful experience working with Vakilsearch in promoting their brand through different social media channels. Since Vakilsearch was a legal service provider, I learnt the techniques and tactics often used to promote such brands. Having worked with a B2C company, I would be analysing their customers' problems and stress upon them in offering good and best deals. India is a diversified country and thus, every state has different protocols, regulations and law system, nevertheless, the fundamental lies the same. For instance, the GST registration process varies in each state. The terms and jargons mentioned were challenging, however, in due course, I became an expert in writing more than 20 service pages and 200+ blogs for them.
Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.
Simply Local is building a marketplace for farmers and ranchers to sell direct to consumers. They were looking to scale both their customer base and farmer base as they refine their offerings. They had a very aggressive cost per lead goal, along with limited geographical targeting (Austin, Texas area)
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
