Led the digital transformation for a local skincare brand and built out funnels for a D2C setup using SEO, SEM, paid social and CRM marketing. Built out the tech stack which led to 3x growth through deeper visibility into LTV, CAC, CPA, AOV and other growth KPIs. Deployed a state-of-the-art headless CMS setup combining Shopify’s API, GatsbyJS and WP for a faster (almost) no-cost CMS.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Web Development,CRO,Web Development,Marketing Strategy,SEO,Other
Beauty
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I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).
I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:
I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok
Lots of client accounts to manage, long evening, lots of reporting but exciting work!
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.