Led the digital transformation for a local skincare brand and built out funnels for a D2C setup using SEO, SEM, paid social and CRM marketing. Built out the tech stack which led to 3x growth through deeper visibility into LTV, CAC, CPA, AOV and other growth KPIs. Deployed a state-of-the-art headless CMS setup combining Shopify’s API, GatsbyJS and WP for a faster (almost) no-cost CMS.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Branding,Web Development,CRO,Web Development,Marketing Strategy,SEO,Other
Beauty
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I worked with Circle specifically on affiliate partnership projects, email marketing campaigns, and online event management. As worthwhile as the experience was to assist Circle with these tasks, I still (like many) faced a few challenges.
One of those unique challenges was ongoing communication and consistent alignment when it came to back-to-back online events that took place throughout the Fall 2022 season. This caused a level of organization and attention to detail needed to sustain the work to make multiple online events successfully happen simultaneously. Because of that challenge, I learned to leverage putting structure and automated systems into place in order to carry out each task to ensure a smooth client and event attendee experience.

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.