1
ROAS

The Challenge

Growing traffic to the DTC business and optimizing advertising efforts.

The Process

Dig into analytics and set up new processes. Define revised strategy.

The Solution

Skills Used

Paid Ads,Paid Ads,Google Shopping,Marketing Strategy,Branding,Marketing Strategy,Marketing Strategy,Email Marketing,CMO

Industry

Style & Fashion

Results by the numbers

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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.


When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.


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