
From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS
Audited the ad account. Worked through the strategy with special emphasis on competition review and audiences. Mapped out audience avatars. Started testing different avatars, audiences, creative & copy.
From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS
Paid Ads,Google Shopping,Paid Ads
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The Physio Loft started has a small, one person clinic with dreams of expanding into a vibrant clinic employing multiple therapists. The clinic is located in Downtown Toronto where there are 2 large chains of clinics dominating the industry. It had been challenging for The Physio Loft, as a small clinic to grow their cliental in the industry.
Build the pillars and grow an end-to-end influencer program, leveraging an existing referral program and creating the basis for a new affiliate program. The main challenges of the projects were:

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.