From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS

1
ROAS

The Challenge

  • Divine Goddess is a sustainable yoga wear and accessories brand based out of Australia. The biggest challenge with this brand is an extremely cluttered market. Too many brands in the space. They had always had a negative ROAS (return on ad spend). When I audited the Facebook & google ads account, the pixel was also not set-up correctly.

The Process

Audited the ad account. Worked through the strategy with special emphasis on competition review and audiences. Mapped out audience avatars. Started testing different avatars, audiences, creative & copy.

The Solution

From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.3

CPO

BodyFX

I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

0.12

ROAS

Living Tea

- Increase the website's low conversion rate

- Increase revenue from < $1000 a day to > $1000 a day

- Run lower frequency campaigns because customers were complaining about seeing too many ads

The Open

Create a new digital platform for the oldest golf tournament for 2019 event

0.35

CPL

Heritage Water Tanks

Heritage has grown from a minor player online to a dominant one, in only 8 months.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.