From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS

1
ROAS

Veena Gandhi

Mayple Vetted

agency

The Challenge

  • Divine Goddess is a sustainable yoga wear and accessories brand based out of Australia. The biggest challenge with this brand is an extremely cluttered market. Too many brands in the space. They had always had a negative ROAS (return on ad spend). When I audited the Facebook & google ads account, the pixel was also not set-up correctly.

The Process

Audited the ad account. Worked through the strategy with special emphasis on competition review and audiences. Mapped out audience avatars. Started testing different avatars, audiences, creative & copy.

The Solution

From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

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