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From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS
Audited the ad account. Worked through the strategy with special emphasis on competition review and audiences. Mapped out audience avatars. Started testing different avatars, audiences, creative & copy.
From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS
Paid Ads,Google Shopping,Paid Ads
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I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.
Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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