From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS

1
ROAS

The Challenge

  • Divine Goddess is a sustainable yoga wear and accessories brand based out of Australia. The biggest challenge with this brand is an extremely cluttered market. Too many brands in the space. They had always had a negative ROAS (return on ad spend). When I audited the Facebook & google ads account, the pixel was also not set-up correctly.

The Process

Audited the ad account. Worked through the strategy with special emphasis on competition review and audiences. Mapped out audience avatars. Started testing different avatars, audiences, creative & copy.

The Solution

From a negative ROAS. The brand today has X5 Return on ad spend. Also started managing Google ads. Google Shopping ads are also generating X6-7 ROAS

Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.3

CPO

Heel Free

The main challenge and barrier were to turn a powerful offline process into an almost entirely self-service one. After many studies, we have seen that the public is familiar with the old way of measuring and physically reaching the store. some say it's a breakthrough in the online medical e-com industry. 

1.3

ROAS

Nesting Olive

The client wanted to get a ROAS above 2 with a limited monthly budget.

7

ROAS

Carolyn Pollack Jewelry

Developed email automations which account for upwards of 50% of total monthly revenue

Built campaigns on multiple channels that delivered a ROAS above target, between 6-9x range

Aligned site architecture and content to earn high value keywords for strong organic growth

Octopia

Octopai is an online platform for data mapping and discovery. Our main source of lead generation came from live events and when corona hit we needed to act fast to to continue to bring in the same amount of leads.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.