
For a company that wasn't focusing online results have been great. Paid channels are seeing impressive sales but, more importanlty, we're seeing sales from other channels increase correlating closely paid activity. Conversion rates have also improved.
Dolan were launching a new site and wanted to explore digital sales. Typically they'd relied on shop visits, referrals and branding for most sales.
Set up and optimsied the shopping feed in Google Merchant Centre for Google Ads. Strategy was to use Google Ads for the Shopping Channel and any retargeting.
Facebook Ads was also set up with the principle objective of driving top-of-funnel traffic that would be converted through either email campaigns or Google Smart Shopping (PMax)
For a company that wasn't focusing online results have been great. Paid channels are seeing impressive sales but, more importanlty, we're seeing sales from other channels increase correlating closely paid activity. Conversion rates have also improved.
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.