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For a company that wasn't focusing online results have been great. Paid channels are seeing impressive sales but, more importanlty, we're seeing sales from other channels increase correlating closely paid activity. Conversion rates have also improved.
Dolan were launching a new site and wanted to explore digital sales. Typically they'd relied on shop visits, referrals and branding for most sales.
Set up and optimsied the shopping feed in Google Merchant Centre for Google Ads. Strategy was to use Google Ads for the Shopping Channel and any retargeting.
Facebook Ads was also set up with the principle objective of driving top-of-funnel traffic that would be converted through either email campaigns or Google Smart Shopping (PMax)
For a company that wasn't focusing online results have been great. Paid channels are seeing impressive sales but, more importanlty, we're seeing sales from other channels increase correlating closely paid activity. Conversion rates have also improved.
Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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