For a company that wasn't focusing online results have been great. Paid channels are seeing impressive sales but, more importanlty, we're seeing sales from other channels increase correlating closely paid activity. Conversion rates have also improved.

5
ROAS

Stephen R.

Mayple Vetted

expert

The Challenge

Dolan were launching a new site and wanted to explore digital sales. Typically they'd relied on shop visits, referrals and branding for most sales.

The Process

Set up and optimsied the shopping feed in Google Merchant Centre for Google Ads. Strategy was to use Google Ads for the Shopping Channel and any retargeting.


Facebook Ads was also set up with the principle objective of driving top-of-funnel traffic that would be converted through either email campaigns or Google Smart Shopping (PMax)

The Solution

For a company that wasn't focusing online results have been great. Paid channels are seeing impressive sales but, more importanlty, we're seeing sales from other channels increase correlating closely paid activity. Conversion rates have also improved.

Skills Used

Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

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