• Achieved #1 spot on Google Maps for keyword - clear braces NYC
  • Increased organic search by over 300%
  • Achieved first page results for "near me" search terms
  • Increased lead volumed by over 70%

The Challenge

Increase organic search and show up on Google Local Pack for client's competitive keywords such as "clear braces NYC" . The client was not in the top Search Engine Results Pages (SERP) and was not found on Google Maps.

The Process

  1. Technical Optimization: Performed a technical audit of the site to increase load page speeds, removed unused code, corrected W3C validation errors, and moved to a CDN for faster response times.
  2. On-Site Optimization: Optimized many of on-site elements and internal linking pages to make the site easier for search engines (and visitors) to understand and navigate.
  3. Off-Site Optimization: Create a link building campaign, created infographics, images for distributing content, and developing citations to help spread the word about the website. Created a successful media and press campaign that featured the client on authority sites such as NY Mag, MarketWatch, New Beauty, US Weekly and others.
  4. Content Creation: Put a content creation calendar in place for posting of new blogs, articles and landing pages. Created cost comparison pages between competitive dental products and created local landing pages to increase organic search visibility.


The Solution

  • Achieved #1 spot on Google Maps for keyword - clear braces NYC
  • Increased organic search by over 300%
  • Achieved first page results for "near me" search terms
  • Increased lead volumed by over 70%
Skills Used

Branding,Content Marketing,SEO,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.85

ROAS

Kolcraft

Baby and toddler industry focused client for B2C eCommerce. Goal was to increase sales for holiday shopping season from November - December for current campaigns compared to last year using Google and Facebook ads.

0.3

CPO

BodyFX

I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.

Southampton FC

Create a new website for Southampton FC and rebuilt their online store on Sitecore CMS


Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.