Increase organic search and show up on Google Local Pack for client's competitive keywords such as "clear braces NYC" . The client was not in the top Search Engine Results Pages (SERP) and was not found on Google Maps.

1. Technical Optimization: Performed a technical audit of the site to increase load page speeds, removed unused code, corrected W3C validation errors, and moved to a CDN for faster response times.
2. On-Site Optimization: Optimized many of on-site elements and internal linking pages to make the site easier for search engines (and visitors) to understand and navigate.
3. Off-Site Optimization: Create a link building campaign, created infographics, images for distributing content, and developing citations to help spread the word about the website. Created a successful media and press campaign that featured the client on authority sites such as NY Mag, MarketWatch, New Beauty, US Weekly and others.
4. Content Creation: Put a content creation calendar in place for posting of new blogs, articles and landing pages. Created cost comparison pages between competitive dental products and created local landing pages to increase organic search visibility.