Our client, Janine, approached us seeking to generate steady traffic and sales for her new low-ticket for a brand called eComm Coffee and in turn, grow an audience for their higher-end product - attracting buyers/drop shippers for their coffee.

She had tried unsuccessfully to get her new offer to be profitable through FB/IG ads.

With zero online presence, customers, or email list, she wanted to find a way to quickly attract her ideal customers and scale her offer using Facebook Ads.

While running ads for any new brand can be extremely challenging, we happily accepted the challenge, confident that we could easily help her reach her goals through our expertise and proven strategies.

OUR APPROACH: Create an Evergreen Facebook Funnel ™ (TOF, MOF, BOF) to generate new leads and sales on autopilot through Facebook & Instagram platforms.

As a new brand, eComm Coffee was virtually unknown. So the first challenge was creating brand visibility and introducing the offer to the right audiences.

Using our proven methods and testing, we began by setting up strategic targeting and audiences within an Evergreen Facebook Funnel ™. Using this method was ideal as once in place, it consistently generates a flood of new leads and sales (with ongoing ad optimization)

After the Facebook funnel was optimized, we then took steps to ensure maximum profitability. To do so, we put parameters in place to ensure that the ads would not be seen by people who were not interested in the offer. Doing so significantly decreased ad costs and increased conversions.

We also used specific measures such as URL filters and time limits, to reduce ad spend on prospects that we knew would not convert after a predetermined amount of time and seeing a set number of retargeting ads.

Through this entire process, we also helped Janine successfully build an engaged email list of ready-to-buy customers.