NorCal Physiotherapy is a physiotherapy clinic that specializes in working with athletes. They had been running Google Ads themselves for a while with a cost per acquisition of approximately $120. Their goal was to be able to bring it below $60.

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Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.