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From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.
ESME Learning Solutions sells high-ticket executive classes from universities like Oxford, MIT, Cambridge, etc. In early 2021, they were having issues generating quality leads at a low cost. Our task was to generate more quality leads and at a lower cost through paid media in order to secure additional courses.
We made a number of immediate changes to the account that radically improved the quality of leads.
We also made also put in a few optimizations and systems in order to systematically decrease cost per lead over the course of their campaign
From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.
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