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From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.
agency
ESME Learning Solutions sells high-ticket executive classes from universities like Oxford, MIT, Cambridge, etc. In early 2021, they were having issues generating quality leads at a low cost. Our task was to generate more quality leads and at a lower cost through paid media in order to secure additional courses.
We made a number of immediate changes to the account that radically improved the quality of leads.
We also made also put in a few optimizations and systems in order to systematically decrease cost per lead over the course of their campaign
From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.
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Education
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I worked with 3D printing tech, a 3D printing shop out of Atlanta focusing on 3D production and manufacturing. Having had some success with digital, they were looking for a way to refine their paid strategy to focus exclusively on an industrial commercial buyer profile, as opposed to individuals with small/singular printing jobs. By refining our targeting and leveraging audience strategy to only focus spend on B2B traffic, we were able to increase the new sale conversion rate 75%.
support for trade marketing campaign. get people to go to Bulldog bars and events to ask for product and undergo the experience while creating UGC
To brand, and market a dual-functioning B2B business. One sect is for energy procurement and efficiency and the other sect his benefits for employees.
