From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.

0.6
CPL

Hardy Digital Co

Mayple Vetted

agency

The Challenge

ESME Learning Solutions sells high-ticket executive classes from universities like Oxford, MIT, Cambridge, etc. In early 2021, they were having issues generating quality leads at a low cost. Our task was to generate more quality leads and at a lower cost through paid media in order to secure additional courses.

The Process

We made a number of immediate changes to the account that radically improved the quality of leads.

  • Restricted from global targeting down to their top countries.
  • Modified campaign structure to shrink the size of the account and set them up for long term scalability


We also made also put in a few optimizations and systems in order to systematically decrease cost per lead over the course of their campaign

  • Started running lead generation ads across Google, Facebook, Instagram, and LinkedIn.
  • Implemented ad creative and audience testing processes.


The Solution

From January of 2021 to August of 2021, we increased their lead volume by more than 300% while decreasing cost per lead by more than 60%. This allowed them to scale their business and support more course offerings.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Other

Industry

Education

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