Violet Purple School is a STEM-focused education center for kids aged 9-14 years old. They wanted to see results by:

• generating more webinar leads
• reaching the right audience

Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories. 

Plate Crate wanted to scale and take their business to the next level but had not had success previously when trying to scale.

• New entrant into the market at the time competing against huge streaming brands.
• Lack of marketing infrastructure and organization
• Understanding data and LTV