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A rise of roughly 25%+ impressions share with "F1 Savannah Cat" and "Savannah Cat for Sale" for both campaigns. The tactic worked by using desperate campaigns and URL, but using the same account, this was a fantastic experiment with positive results.
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Improve impression share for conquesting KWs, "F1 Savannah Cat" and "Savannah Cat for Sale." The client noticed more conquesting by other competitors with those terms, they deemed these as high-priority.
We created another campaign and landing page but was flighted from the same account. The goal was to conquest the KWs mentioned, FYI this is all within Google search ads.
A rise of roughly 25%+ impressions share with "F1 Savannah Cat" and "Savannah Cat for Sale" for both campaigns. The tactic worked by using desperate campaigns and URL, but using the same account, this was a fantastic experiment with positive results.
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The client is a storage container business. They supply commercial storage, cold storage, and residential storage in the Pacific Northwest and Utah and Wyoming area.
The challenge for this client was to scale the account from just retargeting to a full-funnel marketing strategy. I was tasked with increasing both commercial and residential storage leads.
In a health conscious world of consumers switching from sugary sodas to water and teas, Mountain Dew has always found ways to grow within the category. However, despite it's growth, Dew has struggled to recruit new drinkers into the brand and specifically having difficulties recruiting multicultural targets, even with a marquee partnership with the NBA. My work as Account Director at Ten35, the Cultural Agency Of Record, helped the brand gain relevance with a revamped recruitment strategy, redefined creative target and developed the creative articulation of new strategic idea.
