• Too much competition for this product
• We had to find a way to sell a lot in a short period of time
• They never advertised in the past

We started with a blank slate, a well design website with very little content however very little brand awareness. My challenge was to develop the content and social media presence.

 Pollogen is a subsidiary of Lumenis, which means they are promoted on the same keywords, so we needed to understand in each country which keywords to target. Also, because of the long procurement process, we had to define a qualified lead to calculate ROI.

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.