I joined Fat Snax pre-launch as CMO & employee #1 and grew through 7 figure growth via omni-channel strategy, including DTC, Amazon, and e-tailers, as well as national grocery retailers such as Whole Foods Market, Kroger, and Safeway. I led the company through 2 fundraises (Series A and Series B), full brand/packaging overhaul, and a number of new product launches. We established a robust online community (ex. 90k IG, keto-focused Facebook group) and helped build the model for a successful omni-channel CPG brand.
I first built out each channel by hand, then hired my teams and established KPIs to effectively manage them.
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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.