I joined Fat Snax pre-launch as CMO & employee #1 and grew through 7 figure growth via omni-channel strategy, including DTC, Amazon, and e-tailers, as well as national grocery retailers such as Whole Foods Market, Kroger, and Safeway. I led the company through 2 fundraises (Series A and Series B), full brand/packaging overhaul, and a number of new product launches. We established a robust online community (ex. 90k IG, keto-focused Facebook group) and helped build the model for a successful omni-channel CPG brand.
I first built out each channel by hand, then hired my teams and established KPIs to effectively manage them.
Other,Public Relations,Marketing Strategy,Web Development,Marketing Strategy,CMO,Email Marketing,Paid Ads,Paid Ads,Paid Ads
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.