I joined Fat Snax pre-launch as CMO & employee #1 and grew through 7 figure growth via omni-channel strategy, including DTC, Amazon, and e-tailers, as well as national grocery retailers such as Whole Foods Market, Kroger, and Safeway. I led the company through 2 fundraises (Series A and Series B), full brand/packaging overhaul, and a number of new product launches. We established a robust online community (ex. 90k IG, keto-focused Facebook group) and helped build the model for a successful omni-channel CPG brand.
I first built out each channel by hand, then hired my teams and established KPIs to effectively manage them.
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