Brian H.

Mayple Vetted

expert

The Challenge

I joined Fat Snax pre-launch as CMO & employee #1 and grew through 7 figure growth via omni-channel strategy, including DTC, Amazon, and e-tailers, as well as national grocery retailers such as Whole Foods Market, Kroger, and Safeway. I led the company through 2 fundraises (Series A and Series B), full brand/packaging overhaul, and a number of new product launches. We established a robust online community (ex. 90k IG, keto-focused Facebook group) and helped build the model for a successful omni-channel CPG brand.

The Process

I first built out each channel by hand, then hired my teams and established KPIs to effectively manage them.

The Solution

Skills Used

Other,Public Relations,Marketing Strategy,Web Development,Marketing Strategy,CMO,Email Marketing,Paid Ads,Paid Ads,Paid Ads

Industry

Food & Drink

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