One of the most important points of having a naming convention is that cold and warm campaigns cannot be treated or optimized equally. Knowing that the objective of cold campaigns is having leads, and of warm audience campaigns converting those leads, can save a lot of headaches by doing untimely or unprecise optimization by having the wrong goal in mind.
The average results of the last 3 months are as follows:
CPL: $9
CPP: $2,150
ROAS: 2.3
I believe that perpetual testing is the closest way to ensure continuity in the positive results and the only way to expect growth in any digital marketing campaign, PPC or not. That said, it’s also important to refresh the communication before the message tires the audience. So that’s what we did: A different way of communicating in each part of the funnel. For each campaign, we define it’s objective.
We’ve found that doing reach campaign on lower-funnel, warm audiences ensure that an already preselected audience (such as check-out page visitors) sees the ad in question, and stop depending on Facebook optimization that, although it’s usually a great friend of media buyers, can also be biased and limit the reach of high-converting audiences.
For these kinds of audiences, it makes the most sense to talk to customers as if they know what you’re talking about: they want to increase their sales, they already know what FBA is but they’re trying to increase their knowledge and know-how, and you’ve got some ads that are more testimonials from successful customers than talking about the program features, as they are already more familiar with the brand.
As for higher-funnel campaigns, temporality takes a very important role to decrease the cost per lead by creating a sense of urgency that can otherwise feel untrue to the customers. Some examples of these are:
One of the most important points of having a naming convention is that cold and warm campaigns cannot be treated or optimized equally. Knowing that the objective of cold campaigns is having leads, and of warm audience campaigns converting those leads, can save a lot of headaches by doing untimely or unprecise optimization by having the wrong goal in mind.
The average results of the last 3 months are as follows:
CPL: $9
CPP: $2,150
ROAS: 2.3
Paid Ads,Paid Ads
Education
Put your e-mail in and we'll arrange a consultation call for you
Worked with the client as a contributing writer to produce articles and blog content.
Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/
This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.
NCI did not have an SEO strategy or staff, but it also had 150 subdomains run by different departments and on different CMS systems. Additionally, Google had recently rolled out its symptom panels. As a result, even its expert written content was not ranking for its ideal terms, and its cancer clinical trials section of its site was not ranking for the vast majority of cancer clinical trial keywords.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.