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One of the most important points of having a naming convention is that cold and warm campaigns cannot be treated or optimized equally. Knowing that the objective of cold campaigns is having leads, and of warm audience campaigns converting those leads, can save a lot of headaches by doing untimely or unprecise optimization by having the wrong goal in mind.
The average results of the last 3 months are as follows:
CPL: $9
CPP: $2,150
ROAS: 2.3
I believe that perpetual testing is the closest way to ensure continuity in the positive results and the only way to expect growth in any digital marketing campaign, PPC or not. That said, it’s also important to refresh the communication before the message tires the audience. So that’s what we did: A different way of communicating in each part of the funnel. For each campaign, we define it’s objective.
We’ve found that doing reach campaign on lower-funnel, warm audiences ensure that an already preselected audience (such as check-out page visitors) sees the ad in question, and stop depending on Facebook optimization that, although it’s usually a great friend of media buyers, can also be biased and limit the reach of high-converting audiences.
For these kinds of audiences, it makes the most sense to talk to customers as if they know what you’re talking about: they want to increase their sales, they already know what FBA is but they’re trying to increase their knowledge and know-how, and you’ve got some ads that are more testimonials from successful customers than talking about the program features, as they are already more familiar with the brand.
As for higher-funnel campaigns, temporality takes a very important role to decrease the cost per lead by creating a sense of urgency that can otherwise feel untrue to the customers. Some examples of these are:
One of the most important points of having a naming convention is that cold and warm campaigns cannot be treated or optimized equally. Knowing that the objective of cold campaigns is having leads, and of warm audience campaigns converting those leads, can save a lot of headaches by doing untimely or unprecise optimization by having the wrong goal in mind.
The average results of the last 3 months are as follows:
CPL: $9
CPP: $2,150
ROAS: 2.3
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Bellissimo is one of our flagship clients as we like mutually like to say : we scaled together.
Their online store capped sales as their only traffic source was Facebook advertising for a sustainably long time. When we started working with Bellissimo in 2020, our team set up their email marketing infrastructure. Over the last 2 years we have expanded our ecosystem to include: Influencer Marketing (now collaborating with celebrities like Snoop Dogg, Steve Aoki, Floyd Mayweather and Jamie Foxx), text marketing, social media marketing, and a website revamp complete with hat customization tool.
Bellissimo now sees sustainable increase month over month. This year Bellissimo is seeing 160% more revenue than last year.
Key achievements:
• Influencer marketing strategy and partnerships facilitated in the fashion, sports and entertainment industry: Steve Aoki, Floyd Mayweather, Snoop Dogg Jamie Foxx, Mr. Mature
• 0 to 150k organic monthly impressions on Pinterest within 6 months
• 26k engaged Instagram followers
• created a targeted fan group and grew it to 1k members in one month, now at 3k members; the results have been overwhelming: group members share great content (ie. wearing the brand's products), this "feeding us content" which in return is bringing continuous growth; we also started to monetize the group and gain direct Shopify sales from group members
• Created an automated way to receive customer tags, photos and videos. Now, about 50% of our content is generated by other users which means we get extra reach and impressions without added effort.
Melbourne Bushfood came to me with minimal focus on email marketing.
They did not have their automations set up, replenishment reminders or actively communicating and pushing their subscription base.
Being a CPG brand retention, loyalty and referrals are the biggest needle movers for them.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
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