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One of the most important points of having a naming convention is that cold and warm campaigns cannot be treated or optimized equally. Knowing that the objective of cold campaigns is having leads, and of warm audience campaigns converting those leads, can save a lot of headaches by doing untimely or unprecise optimization by having the wrong goal in mind.
The average results of the last 3 months are as follows:
CPL: $9
CPP: $2,150
ROAS: 2.3
I believe that perpetual testing is the closest way to ensure continuity in the positive results and the only way to expect growth in any digital marketing campaign, PPC or not. That said, it’s also important to refresh the communication before the message tires the audience. So that’s what we did: A different way of communicating in each part of the funnel. For each campaign, we define it’s objective.
We’ve found that doing reach campaign on lower-funnel, warm audiences ensure that an already preselected audience (such as check-out page visitors) sees the ad in question, and stop depending on Facebook optimization that, although it’s usually a great friend of media buyers, can also be biased and limit the reach of high-converting audiences.
For these kinds of audiences, it makes the most sense to talk to customers as if they know what you’re talking about: they want to increase their sales, they already know what FBA is but they’re trying to increase their knowledge and know-how, and you’ve got some ads that are more testimonials from successful customers than talking about the program features, as they are already more familiar with the brand.
As for higher-funnel campaigns, temporality takes a very important role to decrease the cost per lead by creating a sense of urgency that can otherwise feel untrue to the customers. Some examples of these are:
One of the most important points of having a naming convention is that cold and warm campaigns cannot be treated or optimized equally. Knowing that the objective of cold campaigns is having leads, and of warm audience campaigns converting those leads, can save a lot of headaches by doing untimely or unprecise optimization by having the wrong goal in mind.
The average results of the last 3 months are as follows:
CPL: $9
CPP: $2,150
ROAS: 2.3
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We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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