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Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Acquire qualified leads at scale in multiple countries with a cost per lead between £5-10.
Grow FMO into new international markets and territories.
Improve lead quality via improved qualifying procedure.
Conversion rate optimisation testing to improve website conversion rate.
Enhance lead quality while scaling volume with a combination of both in app & website lead forms.
“Killer Creative” strategy helped to maintain Cost Per Lead.
Apply weekly creative testing strategy to consistently discover winning creatives and offer combinations which can be transferred to scaling campaigns.
Continually test advertising in new countries to find additional opportunities to grow and scale the brand.
Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Paid Ads,Paid Ads,CRO,Copywriting
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.
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