Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.

Expanded the brand into new international markets.

Modernised the look and feel of the brand with a new creative strategy.

1
CPL

Declan M.

Mayple Vetted

expert

The Challenge

Acquire qualified leads at scale in multiple countries with a cost per lead between £5-10.

Grow FMO into new international markets and territories.

The Process

Improve lead quality via improved qualifying procedure.

Conversion rate optimisation testing to improve website conversion rate.

Enhance lead quality while scaling volume with a combination of both in app & website lead forms.

“Killer Creative” strategy helped to maintain Cost Per Lead.

Apply weekly creative testing strategy to consistently discover winning creatives and offer combinations which can be transferred to scaling campaigns.

Continually test advertising in new countries to find additional opportunities to grow and scale the brand.

The Solution

Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.

Expanded the brand into new international markets.

Modernised the look and feel of the brand with a new creative strategy.

Skills Used

Paid Ads,Paid Ads,CRO,Copywriting

Industry

Technology

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.25

CPL

Multnomah University

Education is a dynamic industry, I have had very specific goals with tight turn arounds. The challenge most often faced are that of prioritizing KPIS for different programs when there are hundreds of programs.

1.1

ROAS

Lost Bros Trading

This brand struggled to scale their revenue and advertising and didn’t have a framework for scalable growth.

Peak and Valley

Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.

0.2

CPO

Factor Meals

Factor was looking to efficiently scale and continue aggressive growth in order to be acquired.