
Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Acquire qualified leads at scale in multiple countries with a cost per lead between £5-10.
Grow FMO into new international markets and territories.
Improve lead quality via improved qualifying procedure.
Conversion rate optimisation testing to improve website conversion rate.
Enhance lead quality while scaling volume with a combination of both in app & website lead forms.
“Killer Creative” strategy helped to maintain Cost Per Lead.
Apply weekly creative testing strategy to consistently discover winning creatives and offer combinations which can be transferred to scaling campaigns.
Continually test advertising in new countries to find additional opportunities to grow and scale the brand.
Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Paid Ads,Paid Ads,CRO,Copywriting
Technology
Put your e-mail in and we'll arrange a consultation call for you
This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.
Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.