Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.

Expanded the brand into new international markets.

Modernised the look and feel of the brand with a new creative strategy.

1
CPL

Declan M.

Mayple Vetted

expert

The Challenge

Acquire qualified leads at scale in multiple countries with a cost per lead between £5-10.

Grow FMO into new international markets and territories.

The Process

Improve lead quality via improved qualifying procedure.

Conversion rate optimisation testing to improve website conversion rate.

Enhance lead quality while scaling volume with a combination of both in app & website lead forms.

“Killer Creative” strategy helped to maintain Cost Per Lead.

Apply weekly creative testing strategy to consistently discover winning creatives and offer combinations which can be transferred to scaling campaigns.

Continually test advertising in new countries to find additional opportunities to grow and scale the brand.

The Solution

Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.

Expanded the brand into new international markets.

Modernised the look and feel of the brand with a new creative strategy.

Skills Used

Paid Ads,Paid Ads,CRO,Copywriting

Industry

Technology

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