Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.

Expanded the brand into new international markets.

Modernised the look and feel of the brand with a new creative strategy.

1
CPL

The Challenge

Acquire qualified leads at scale in multiple countries with a cost per lead between £5-10.

Grow FMO into new international markets and territories.

The Process

Improve lead quality via improved qualifying procedure.

Conversion rate optimisation testing to improve website conversion rate.

Enhance lead quality while scaling volume with a combination of both in app & website lead forms.

“Killer Creative” strategy helped to maintain Cost Per Lead.

Apply weekly creative testing strategy to consistently discover winning creatives and offer combinations which can be transferred to scaling campaigns.

Continually test advertising in new countries to find additional opportunities to grow and scale the brand.

The Solution

Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.

Expanded the brand into new international markets.

Modernised the look and feel of the brand with a new creative strategy.

Skills Used

Paid Ads,Paid Ads,CRO,Copywriting

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Femfresh

In a often mis-understood market and a subject that is regarded as taboo. My role was to challenge and inspire more creative and innovative thinking, leading to better results from paid-for media channels.

10

ROAS

Daily Drills

This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.


Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.

iProspect Canada

iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.

0

CPO

Woolroom

Woolroom wanted to expand into the US with a positive ROI

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.