Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Acquire qualified leads at scale in multiple countries with a cost per lead between £5-10.
Grow FMO into new international markets and territories.
Improve lead quality via improved qualifying procedure.
Conversion rate optimisation testing to improve website conversion rate.
Enhance lead quality while scaling volume with a combination of both in app & website lead forms.
“Killer Creative” strategy helped to maintain Cost Per Lead.
Apply weekly creative testing strategy to consistently discover winning creatives and offer combinations which can be transferred to scaling campaigns.
Continually test advertising in new countries to find additional opportunities to grow and scale the brand.
Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Paid Ads,Paid Ads,CRO,Copywriting
Technology
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Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.