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Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Acquire qualified leads at scale in multiple countries with a cost per lead between £5-10.
Grow FMO into new international markets and territories.
Improve lead quality via improved qualifying procedure.
Conversion rate optimisation testing to improve website conversion rate.
Enhance lead quality while scaling volume with a combination of both in app & website lead forms.
“Killer Creative” strategy helped to maintain Cost Per Lead.
Apply weekly creative testing strategy to consistently discover winning creatives and offer combinations which can be transferred to scaling campaigns.
Continually test advertising in new countries to find additional opportunities to grow and scale the brand.
Lead volume increased while crucially maintaining quality and reducing cost per lead at scale.
Expanded the brand into new international markets.
Modernised the look and feel of the brand with a new creative strategy.
Paid Ads,Paid Ads,CRO,Copywriting
Technology
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The client wanted to work with top portrait photographers for their new phone campaign. This was to position themselves as the top camera phone in the industry. They had very particular requirements on the chosen photographer so finding the right person was the first challenge. The second was managing the high profile talent and the client to achieve an outcome with the content that both parties were happy with. The timeline was extremely tight, particularly for such a high profile photographer with a busy schedule. Their target was to get high PR attention.
The budget included 3 other smaller but well known photographers who also created content around the same theme. We also had a gifting portion of the campaign where I sent the phones to small semi-professional photographers to create their own portraits. This was all to create buzz in the photography industry. This all had to be done beginning to end in about a month which is very tight.
Create an internal promotional campaign to educate Bank of America's Mortgage Loan Officers (MLOs) on best practices for selling mortgages to potential home buyers. Internal campaigns had been met with mixed results in the past.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
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