• Improved Facebook Ads ROAS for custom beauty brand by 178% QoQ upon initial takeover of campaigns
  • Created and scaled affiliate marketing channel; obtained inclusion in top industry subscription box
  • Took over the #1 placement in Google SEO rankings for two high-volume keywords
1.78
ROAS

The Challenge

Challenges:

  • Need for improvement of Facebook Ad ROAS
  • Limited digital marketing presence across channels that could be successful for brand
  • Low Google organic search rankings

The Process


The Solution

  • Improved Facebook Ads ROAS for custom beauty brand by 178% QoQ upon initial takeover of campaigns
  • Created and scaled affiliate marketing channel; obtained inclusion in top industry subscription box
  • Took over the #1 placement in Google SEO rankings for two high-volume keywords
Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,CRO,Paid Ads,Branding,SEO,Marketing Strategy,Marketing Strategy

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

US

Pure Over

Needed a revamped website to help with AOV and conversion rate

2

ROAS

American Atelier

American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.

1.75

ROAS

Cookies by Design

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.


We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.


5.68

ROAS

Brundo Spice Company

Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4


There were many competitors in the market and I was hired to perform a complete Amazon overhaul. 

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.