• Improved Facebook Ads ROAS for custom beauty brand by 178% QoQ upon initial takeover of campaigns
  • Created and scaled affiliate marketing channel; obtained inclusion in top industry subscription box
  • Took over the #1 placement in Google SEO rankings for two high-volume keywords
1.78
ROAS

The Challenge

Challenges:

  • Need for improvement of Facebook Ad ROAS
  • Limited digital marketing presence across channels that could be successful for brand
  • Low Google organic search rankings

The Process


The Solution

  • Improved Facebook Ads ROAS for custom beauty brand by 178% QoQ upon initial takeover of campaigns
  • Created and scaled affiliate marketing channel; obtained inclusion in top industry subscription box
  • Took over the #1 placement in Google SEO rankings for two high-volume keywords
Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,CRO,Paid Ads,Branding,SEO,Marketing Strategy,Marketing Strategy

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

CPR

Ignited Learning

As an educational partner with the Toronto District School Board, our challenge was to encourage parents, teachers and principals to bring us into their school to provide extracurricular programming.

0.41

ROAS

kidpik

kidpik is a well established kids' clothing brand that was looking for growth across as many digital marketing channels as possible. Facebook/Instagram Ads and Google Search Ads were launched, but needed optimization and additional channels were needed to grow.

2

ROAS

Oja Express

Oja was targeting a very small audience within only 2 cities in the US. We had to be clever about figuring out audience targeting that allowed them to hit their KPI's.

0.1

CPL

Hanita Lenses

Working with NOW Branding, we completed a rebrand of the entire company. This included creating a new logo, new tagline, a complete overhaul of the website, and rebranding product designs, and office decor.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.