• Improved Facebook Ads ROAS for custom beauty brand by 178% QoQ upon initial takeover of campaigns
  • Created and scaled affiliate marketing channel; obtained inclusion in top industry subscription box
  • Took over the #1 placement in Google SEO rankings for two high-volume keywords
1.78
ROAS

Justin S.

Mayple Vetted

expert

The Challenge

Challenges:

  • Need for improvement of Facebook Ad ROAS
  • Limited digital marketing presence across channels that could be successful for brand
  • Low Google organic search rankings

The Process


The Solution

  • Improved Facebook Ads ROAS for custom beauty brand by 178% QoQ upon initial takeover of campaigns
  • Created and scaled affiliate marketing channel; obtained inclusion in top industry subscription box
  • Took over the #1 placement in Google SEO rankings for two high-volume keywords
Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,CRO,Paid Ads,Branding,SEO,Marketing Strategy,Marketing Strategy

Industry

Beauty

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In the Minnesota United FC’s inaugural season, Allina Health was a cornerstone sponsor and the official orthopedic partner. As part of that partnership, I developed a full-service marketing strategy campaign that included a television and social campaign around the idea of teamwork. 

Zaksy

  • Industry-standard overall conversion rate of ~2%;
  • Old-school product pages;
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English Tea Store

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.