Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The Company: Floramye https://www.floramye.com/
Floramye believes that wellbeing is not just a science, but an art. Their certified-organic CBD formulas reflect the best of both worlds, beautifully blended in high quality cosmetics. Each one is crafted by hand to encourage balance in your body, without altering your mind.
Floramye's topical and ingestible treatments combine full-spectrum, sun-grown organic hemp extract with aromatic essential oils and other botanicals. Used together or separately, each item in the collection promotes calm in mind, body & complexion.
All ingredients are conscientiously sourced, every formula is crafted in small batches, and certified organic raw materials and finished products are rigorously tested to ensure the utmost purity and safety.
Picked as a top choice by Oprah and other reputable leaders, Floramye has become the celebration of hemp and women in history.
The Challenge:
Floramye has quickly gained traction upon launching by being featured on Oprah!, Los Angeles Magazine, Rue Magazine, and other reputable sources. Their success has extended form their brick and mortar store into wholesale partnerships and Amazon.
One piece was missing though: expanding their direct B2C online sales.
Selling cosmetics online is hard. Selling CBD cosmetics online is even harder. With the added challenges of US federal and state laws regarding CBD products’ ability to advertise and even use certain platforms to sell, Floramye has encountered hurdle after hurdle in trying to expand their D2C online sales.
The Project
There is a solution for everything, and that’s where our team came in. Experts in the health and wellbeing industry, and forced to have crafted creative ways to sell ourselves, our team has put together and deployed a plan for Floramye to help the brand expand online and increase their own D2C online sales by 5x in two quarters. Specifically, we have tackled the following projects:
Website Redesign:
- We have created a brand new website on Shopify (moved away from Square) whose primary focus is to better convert every visitor from a curious stranger to a fan and customer
- Our team consists of marketers and Shopify experts that have conversion on top of mind, which means we were able to add all converting elements we needed without compromising the beautiful look of the website
- We have incorporated email marketing flows for Cart Recovery, Welcome Sequences, Customer Thank You, and Browse Abandonment, which have increased email marketing revenue by 30% in the first 2 months
Influencer Marketing:
- We helped Floramye jumpstart and facilitate Influencer collaborations by committing 200 campaigns with content creators and Influencers that are aligned with our brand and vision
- We have crafted and implemented a systemized outreach strategy to not only find the best Influencers fit for Floramye, but also gain what our brand needs out of every partnership (specifically: sales, content, reviews, and subscribers)
- We have also implemented tracking pieces and specific KPIs to every Influencer campaign in order to understand which Influencer and campaign better serves our brand
- While our Influencer journey with Floramye has recently launched, an almost identical strategy has been implemented with a similar client that has seen a 40% increase in the month immediately following our Influencer partnership involvement. We predict that Floramye will see very similar results
Content Marketing:
- While ads are hard when you’re selling CBD, strategic organic content can do wonders
- Our team has crafted and implemented a content marketing strategy, complete with blog articles and Pinterest as a traffic source, to attract the most curious and interested prospects to our website
- Our content marketing strategy has already moved our website 5 spots up on Google for targeted CBD-related keywords, in just 2 short months
Email Marketing:
- Floramye has acquired a substantial email marketing list through offline activities, such as events and brick and mortar sales
- Our team has crafted and implemented email marketing flows for Cart recovery, Customer Thank You, Subscriber Welcome, and Browse Abandonment, to increase Floramye’s repeat orders and prompt new ones
- Floramye has seen an increase in email marketing revenue of 30% in the first 2 months of implementation
Content Marketing,CRO,Email Marketing,Marketing Strategy,Web Development,SEO
Health & Wellness
Put your e-mail in and we'll arrange a consultation call for you
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).
In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
