Client was able to bring their performance back into their profitability target - at scale; while being far more stable.
Client was a low margin, high volume florist nationwide in the US. They ran on 3-5% net margins, and CPA's were fluctuating too highly for them.
Our team identified some conversion rate issues on the site, as well as opportunities in how to build out fully optimized ad campaigns.
Client was able to bring their performance back into their profitability target - at scale; while being far more stable.
Paid Ads,Google Shopping,Paid Ads,CRO
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As an experienced marketer in the medical supplies space, we identified many challenges during COVID within sourcing quality face masks. Once we had access to quality masks we could actually deliver, it was a big challenge to market these masks, as most channels (Google, Facebook, Amazon) were banning masks from being advertised.
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