
Client was able to bring their performance back into their profitability target - at scale; while being far more stable.
Client was a low margin, high volume florist nationwide in the US. They ran on 3-5% net margins, and CPA's were fluctuating too highly for them.
Our team identified some conversion rate issues on the site, as well as opportunities in how to build out fully optimized ad campaigns.
Client was able to bring their performance back into their profitability target - at scale; while being far more stable.
Paid Ads,Google Shopping,Paid Ads,CRO
Art & Entertainment
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In 2013, Adobe announced a radical business model change for its suite of creative products - the end of Adobe Creative Suite to a fully subscription-based model, Adobe Creative Cloud. This was a big change for its creative users, which received a lot of negative sentiment and push back. The challenge was to leverage social media to build a new community for Adobe Creative Cloud, supporting its customer community in a way that would influence sales for Adobe Creative Cloud.
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