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We were absolutely thrilled to compare our first month of work against month twelve, below are some of the key results for January 2022:
Flowers Across are one of Australia's leading flower delivery companies. The Flowers Across Melbourne brand saw a huge increase in demand in the wake of COVID-19 lockdowns and restrictions.
We were engaged to help Flowers Across Melbourne manage their Digital Advertising channels across Google, Facebook & Bing.
The study we've produced for this case study is based on January 2022 looking back on January 2021 as we had been managing campaigns for 12 months by this stage.
Google Ads was consuming about 85% of their advertising spend so our focus was ways to look at increasing ROAS, optimising costs and increasing overall profitability.
Over the course of the 12 months we rebuilt a significant chunk of the campaign structure. The brand was spending anywhere from $25,000 to $35,000 per month across Search & Shopping.
We launched a range of new campaigns, expanded reach internationally and optimised campaign structure in line with the ever-changing best practices of Google Ads.
We were absolutely thrilled to compare our first month of work against month twelve, below are some of the key results for January 2022:
Paid Ads,Paid Ads,Paid Ads
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The British International School of Houston is a premium private K-12 located in one of Houston's suburbs. Because of its location away from the center of wealth, Houston's heavy traffic, and it's location in a suburb away from main roads or highways, BIS Houston was known as one of Houston's best kept secrets but had reached a plateau in its growth. In addition, as a premium private school, BIS Houston also has 2 or 3 competitors that are located closer to the center of wealth within Houston that have comparable tuition rates (averaging $24,000/year per child).
Create and AI assist with a human touch that can deliver enterprise-grade conversational AI for an extremely specific Industry, wind power in open waters. Use the AI assistance en congresses and exhibitions as a point of gathering and sharing delicate info with invitees.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
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