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We were absolutely thrilled to compare our first month of work against month twelve, below are some of the key results for January 2022:
Flowers Across are one of Australia's leading flower delivery companies. The Flowers Across Melbourne brand saw a huge increase in demand in the wake of COVID-19 lockdowns and restrictions.
We were engaged to help Flowers Across Melbourne manage their Digital Advertising channels across Google, Facebook & Bing.
The study we've produced for this case study is based on January 2022 looking back on January 2021 as we had been managing campaigns for 12 months by this stage.
Google Ads was consuming about 85% of their advertising spend so our focus was ways to look at increasing ROAS, optimising costs and increasing overall profitability.
Over the course of the 12 months we rebuilt a significant chunk of the campaign structure. The brand was spending anywhere from $25,000 to $35,000 per month across Search & Shopping.
We launched a range of new campaigns, expanded reach internationally and optimised campaign structure in line with the ever-changing best practices of Google Ads.
We were absolutely thrilled to compare our first month of work against month twelve, below are some of the key results for January 2022:
Paid Ads,Paid Ads,Paid Ads
Art & Entertainment
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Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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