At FM104, Dublin's hit music station, I worked with the digital team as the Social Media Manager to ensure that the buzz on-air transcended on social media. It was also important to keep the younger audience engaged so aside from Twitter, YouTube, Facebook and Instagram, I started a Snapchat account.
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Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.