In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"


By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.


In terms of metrics:

CPMs have reduced by 75% thanks to higher awareness

Above average engagement rates between 0.63% and 0.44%

0.75
CPM

The Emms

Mayple Vetted

agency

The Challenge

FocusCore is a highly specialised recruitment firm focusing on the insurance and reinsurance sector. With this project, they want to raise awareness and drive lead generation.

The Process

The project was kicked off by doing a competitive analysis of similar companies in this space. Based on this and having an in-depth discussion with the team, the strategy was developed.

This campaign is always on and targets a very particular niche audience. Through a combination of content targeted at talent and employers alike, the company is constantly top of mind.

The Solution

In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"


By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.


In terms of metrics:

CPMs have reduced by 75% thanks to higher awareness

Above average engagement rates between 0.63% and 0.44%

Skills Used

Paid Ads,Social Media Management,Content Marketing,Copywriting,Branding,Marketing Strategy

Industry

Professional Services

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