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In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"
By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.
In terms of metrics:
CPMs have reduced by 75% thanks to higher awareness
Above average engagement rates between 0.63% and 0.44%
FocusCore is a highly specialised recruitment firm focusing on the insurance and reinsurance sector. With this project, they want to raise awareness and drive lead generation.
The project was kicked off by doing a competitive analysis of similar companies in this space. Based on this and having an in-depth discussion with the team, the strategy was developed.
This campaign is always on and targets a very particular niche audience. Through a combination of content targeted at talent and employers alike, the company is constantly top of mind.
In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"
By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.
In terms of metrics:
CPMs have reduced by 75% thanks to higher awareness
Above average engagement rates between 0.63% and 0.44%
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Vaughtons Automotive manufacture and supply the badges that appear on luxury cars - most famous for making the Aston Martin ‘wings’ they have also worked with Rolls Royce, Bentley, McLaren, and a host of other luxury cars. The challenge Vaughtons faced was a rise in cheap, inferior alternatives and a brand that was seen as old fashioned.
LCI Paper benefits from a loyal consumer base, oftentimes event planners, calligraphers, and other professional roles that demand buying high-quality paper in bulk. Without a central way of engaging its audience on a regular basis, LCI Paper wasn’t fully leveraging its buying potential.
This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
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