In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"
By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.
In terms of metrics:
CPMs have reduced by 75% thanks to higher awareness
Above average engagement rates between 0.63% and 0.44%
FocusCore is a highly specialised recruitment firm focusing on the insurance and reinsurance sector. With this project, they want to raise awareness and drive lead generation.
The project was kicked off by doing a competitive analysis of similar companies in this space. Based on this and having an in-depth discussion with the team, the strategy was developed.
This campaign is always on and targets a very particular niche audience. Through a combination of content targeted at talent and employers alike, the company is constantly top of mind.
In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"
By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.
In terms of metrics:
CPMs have reduced by 75% thanks to higher awareness
Above average engagement rates between 0.63% and 0.44%
Paid Ads,Social Media Management,Content Marketing,Copywriting,Branding,Marketing Strategy
Professional Services
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Managed their Google Ads and Amazon ads accounts. Google performed well for them. We were able to drive revenue at about a 600-800% ROAS depending on seasonality. Toward the holidays, we could really ramp up and even see higher ROAS.
Overall, they were happy w/ performance but unfortunately had to cut budgets in late 2020 due to covid/supply chain issues.
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