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In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"
By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.
In terms of metrics:
CPMs have reduced by 75% thanks to higher awareness
Above average engagement rates between 0.63% and 0.44%
FocusCore is a highly specialised recruitment firm focusing on the insurance and reinsurance sector. With this project, they want to raise awareness and drive lead generation.
The project was kicked off by doing a competitive analysis of similar companies in this space. Based on this and having an in-depth discussion with the team, the strategy was developed.
This campaign is always on and targets a very particular niche audience. Through a combination of content targeted at talent and employers alike, the company is constantly top of mind.
In the words of the MD: "I’m very proud of how we have evolved and grown: following an extremely strong 2020, we have increased our year-on-year revenue by 40% in 2021!"
By now the company is well known in its industry and has a strong ongoing deal flow. The company is looking to recruit new talent to support this growth.
In terms of metrics:
CPMs have reduced by 75% thanks to higher awareness
Above average engagement rates between 0.63% and 0.44%
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The RootsTech conference is the largest genealogy conference in the world. For the first 10 years, the conference was held in Salt Lake City, UT as an in-person conference with only 40k attendees. When the pandemic hit, the challenge was how to take an in-person conference, make it virtual and expand the global footprint of the business.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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