+262% increase in patient volume while dropping CPAs by 81% within 3 months.
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Here is a link to the case study which describes the unique challenges: https://www.digicom.io/footdoctor-com-case-study
+262% increase in patient volume while dropping CPAs by 81% within 3 months.
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Client was struggling with a business that had steadily decreasing revenue over the course of 3 years. This was sped up by the fact they went through an acquisition that wasn't integrating with their parent company quickly.
The client has over 5,000 SKU's, and a percentage of sales comes over the phone, losing performance insights.
One of the areas our client was struggling with was that they wanted to continually increase the ROAS targets; which was driving down spend and overall revenue. This was even more challenging, given some of the tracking challenges.
The client also didn't have a cohesive affiliate or promotions strategy.