We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
Maintain a target Cost Per Purchase and ROAS across client's Facebook, Instagram & Tik Tok Ad accounts.
Monthly Budget: $1,000,000 - $2,000,000
For this client I advised, created and implemented a full scale paid social media marketing plan including: Growth strategy, ad management, creative design, conversion rate optimization, sales funnel optimization, tracking set up and reporting.
I advertising specific products, focused on what attributes and sales angles for each product converted the best, created the ads, optimized the sales funnel and optimized the ads in the ads manager to achieve the lowest Cost per purchase and highest ROAS.
The improve results I constantly analyzed best performing ads, techniques and sales angles and created new ads with the appropriate iterations to achieve greater results.
We utilized a large scale of creative + product testing to quickly and stably scale each paid social media account to over $1,000,000 in ad spend each month.
We successfully and significantly increased overall sales, decreased cost per purchase and increased ROAS.
Paid Ads,Branding,Copywriting,CRO,Marketing Strategy,Paid Ads,Paid Ads
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In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.