160+ new affiliate partnerships developed.


700+ new customers acquired through affiliate marketing every month.


Zero cases of compliance issues that weren't caught before the first sale was generated.

The Challenge

The Front of the Pack team wanted to scale their affiliate marketing efforts whilst maintaining brand compliance amongst a large number of affiliates.

The Process

Managed the full cycle for acquiring new affiliates, including outreach, commission rate negotiations, content development, and optimization.


Integrated brand compliance tools, such as BrandVerity, to ensure trademarked bidding and affiliate fraud were caught before they became a problem.


Established a vetting process, for each affiliate, to allow for consistency across the affiliate program and to keep compliance issues to a minimum.

The Solution

160+ new affiliate partnerships developed.


700+ new customers acquired through affiliate marketing every month.


Zero cases of compliance issues that weren't caught before the first sale was generated.

Skills Used

Marketing Strategy

Industry

Pets

Results by the numbers

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