
160+ new affiliate partnerships developed.
700+ new customers acquired through affiliate marketing every month.
Zero cases of compliance issues that weren't caught before the first sale was generated.
The Front of the Pack team wanted to scale their affiliate marketing efforts whilst maintaining brand compliance amongst a large number of affiliates.
Managed the full cycle for acquiring new affiliates, including outreach, commission rate negotiations, content development, and optimization.
Integrated brand compliance tools, such as BrandVerity, to ensure trademarked bidding and affiliate fraud were caught before they became a problem.
Established a vetting process, for each affiliate, to allow for consistency across the affiliate program and to keep compliance issues to a minimum.
160+ new affiliate partnerships developed.
700+ new customers acquired through affiliate marketing every month.
Zero cases of compliance issues that weren't caught before the first sale was generated.
Marketing Strategy
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Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.