160+ new affiliate partnerships developed.
700+ new customers acquired through affiliate marketing every month.
Zero cases of compliance issues that weren't caught before the first sale was generated.
The Front of the Pack team wanted to scale their affiliate marketing efforts whilst maintaining brand compliance amongst a large number of affiliates.
Managed the full cycle for acquiring new affiliates, including outreach, commission rate negotiations, content development, and optimization.
Integrated brand compliance tools, such as BrandVerity, to ensure trademarked bidding and affiliate fraud were caught before they became a problem.
Established a vetting process, for each affiliate, to allow for consistency across the affiliate program and to keep compliance issues to a minimum.
160+ new affiliate partnerships developed.
700+ new customers acquired through affiliate marketing every month.
Zero cases of compliance issues that weren't caught before the first sale was generated.
Marketing Strategy
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This client is a food card and food manager course and testing provider. They help restaurant employees and managers gain the proper credentials they need to follow state and city guidelines. They offer both online and in-person classes and testing.
We faced several challenges.
Our goals were to increase the number of sales and raise revenue while decreasing their CPA and CPC.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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