
160+ new affiliate partnerships developed.
700+ new customers acquired through affiliate marketing every month.
Zero cases of compliance issues that weren't caught before the first sale was generated.
The Front of the Pack team wanted to scale their affiliate marketing efforts whilst maintaining brand compliance amongst a large number of affiliates.
Managed the full cycle for acquiring new affiliates, including outreach, commission rate negotiations, content development, and optimization.
Integrated brand compliance tools, such as BrandVerity, to ensure trademarked bidding and affiliate fraud were caught before they became a problem.
Established a vetting process, for each affiliate, to allow for consistency across the affiliate program and to keep compliance issues to a minimum.
160+ new affiliate partnerships developed.
700+ new customers acquired through affiliate marketing every month.
Zero cases of compliance issues that weren't caught before the first sale was generated.
Marketing Strategy
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This was a spiritual store with both a brick-and-mortar store (in Georgia) as well as an online store. Additionally, the client had a subscription box. The client wished to increase subscriptions to her monthly box as well as increase sales.
When we met the client, the lifetime value for the subscription box was low. It was underpriced and many people canceled after a month or 2. We worked to help increase the price and improve lifetime value with higher quality traffic.
The website was also confusing and disorganized. We helped to make the website organized and more user-friendly.
Last, we created a full-funnel to attract a cold audience and warm it up. Towards the end of our time with this client, we were able to convince them to trial a weekly sale (on Mondays) to improve average order value.

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