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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
The challenges with Bounkit were to bring a much more cohesive feel to their social media approach and provide content unity and consistency. Not being on location, we had to work hand in hand with the owners to ensure proper creative execution and representation of their physical location. Working with a luxury jewelry company, it was important to get traffic to their pages, and from there to their website where they could expand on their story and offering.